Job Description

***Must read for applicants******Non-Negotiable Requirements***

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Applicants must have:

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- Hands-on experience with both Google Ads and Meta Ads
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- Ability to independently analyze, optimize, and manage paid campaigns
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- Working knowledge of GA4, Google Tag Manager (GTM), and Meta Pixel
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- Strong understanding of Google Ads and Meta Ads platforms/UI
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- Ability to understand different business niches and identify the right target audience
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- Comfortable analyzing key performance metrics such as CPL, CPA, CTR, Conversion Rate, and ROAS
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- Valuable creative judgment for ad copies, visuals, hooks, and campaign angles
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Company: Maskoid Technologies

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Location: Vadodara, Gujarat

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Job Type: Full-time

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Work Mode: Work from Office

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Experience: 1 year Minimum

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Salary: ₹25K/Month

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About Maskoid Technologies

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Maskoid Technologies is a digital marketing agency based in Vadodara, working with clients across different industries and markets. We are looking for a hands-on Performance Marketer who can independently manage and optimize paid advertising campaigns across Google and Meta.

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Job Responsibilities

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- Plan, create, manage and optimize Google Ads and Meta Ads campaigns.
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- Manage Google Search, Display, Performance Max, YouTube and Remarketing campaigns.
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- Manage Facebook and Instagram lead generation and conversion campaigns.
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- Conduct keyword research, search term analysis and negative keyword management.
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- Monitor and optimize CPL, CPA, CTR, conversion rate, ROAS and overall campaign performance.
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- Manage campaign budgets and make regular bid and budget adjustments.
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- Analyze campaign data and identify areas for improvement.
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- Create and test different ad copies, audiences, keywords and creatives.
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- Monitor search terms and ensure irrelevant traffic is controlled through negative keywords.
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- Set up and check conversion tracking, Meta Pixel, GA4 and Google Tag Manager.
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- Prepare regular campaign performance reports and share actionable insights.
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- Work with the content and design team to improve ad creatives and landing pages.
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- Manage multiple client campaigns simultaneously.
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- Stay updated with Google Ads and Meta Ads platform changes and best practices.
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Required Skills

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- Minimum 1 year of hands-on experience in Google Ads and Meta Ads.
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- Strong practical knowledge of Google Search Ads and Meta Lead Generation campaigns.
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- Good understanding of keyword research, match types, negative keywords and search term reports.
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- Experience with campaign optimization and budget management.
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- Understanding of CPL, CPA, CTR, conversion rate and ROAS.
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- Basic to good knowledge of GA4, GTM, Meta Pixel and conversion tracking.
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- Good analytical and problem-solving skills.
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- Ability to understand campaign data and take optimization decisions independently.
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- Good communication skills.
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- Experience handling multiple client accounts will be an advantage.
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Who We Are Looking For

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We are looking for someone who is hands-on with paid advertising, not someone who has only theoretical knowledge of digital marketing.

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The candidate should be comfortable working directly inside Google Ads Manager and Meta Ads Manager, analyzing campaign performance and making optimization decisions.

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Qualifications

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- Graduate in any relevant field.
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- Google Ads / Meta certifications are an advantage but not mandatory.
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- 1–3 years of relevant hands-on experience preferred.
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What We Offer

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- Full-time role with an established digital marketing agency.
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- Opportunity to work on campaigns across different industries.
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- Hands-on experience with Google and Meta advertising.
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- Learning and growth opportunities.
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- Professional and collaborative work environment.
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📌 Performance Marketer - Meta Ads & Google Ads (Mandvi)
🏢 Maskoid Technologies
📍 Mandvi