About Axis Max Life

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a joint venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited.

Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery, and a well-trained human capital.

Axis Max Life has been consistently ranked among the best workplaces by the GPTW Institute, reflecting its commitment to creating a positive and empowering work environment.

#ComeAsYouAre LGBTQIA and PwD candidates of all ages are encouraged to apply

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Job Title Program Manager Location As per requirement

Department Strategic Alliances Function Strategic Initiatives

Reporting to AVP – Business Planning Band 4A

Function Summary

Takes responsibility of fulfilling leads & prospecting new business from salary segment of bank partner to close Protection and annuity business.

Key Responsibilities

- Develop and own the multi-channel program roadmap for Cross-Sell, Up-Sell, D2C and VRM; define objectives, scope, success metrics, and governance cadence.

- Translate business goals into executable initiatives with clear milestones, workstreams, RACI, and risk/mitigation plans.

- Run program ceremonies (steerco, weekly stand-ups, retrospectives) and ensure timely decisions and unblockers.

- Design propensity-led offers and journeys for existing portfolios; partner with Analytics/CRM to build segments and triggers (lifecycle, event, behavioral).

- Optimize cross-channel orchestration (branch, partner portals, telephony, email/SMS/WhatsApp, app/web)



to maximize conversion and persistency.

- Coordinate with underwriting, product, and operations to enable simple, compliant, and fast issuance for add-on covers/riders.

- Lead funnel performance across digital assets: acquisition, landing pages, quote, illustration, payment, and e-issuance.

- Partner with digital marketing on media strategy (paid/organic), creative testing, CRO, SEO/ASO, and marketing automation.

- Own martech stack utilization (CDP/CRM, marketing automation, analytics) and reporting dashboards for growth and CAC/LTV management.

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Measure of Success

- Build and scale VRM pods for renewals, cross-sell, and lead nurturing; define scripts, QA frameworks, and productivity norms.

- Implement dialer/CTI, lead management, and real-time performance tracking; drive agent coaching and incentive programs.

- Ensure regulatory compliance (DND, consent, disclosures) and customer experience (NPS/CSAT) standards.

- Serve as the primary POC for internal/external partners; co-create Joint Business Plans (JBPs) and quarterly reviews.

- Negotiate program commercials, SLAs, and incentive structures; monitor delivery adherence and escalate deviations.

- Drive enablement: product training, sales kits, digital assets, compliance sign-offs, and field reinforcement.

- Establish weekly/monthly performance governance with dashboards covering pipeline, conversion, issuance TAT, persistency, and claims.

- Use A/B testing and experimentation to improve offer design, journeys,



and channel productivity; institutionalize learnings.

- Identify operational, compliance, and reputational risks; implement controls and remediation with Legal/Compliance.

Desired qualification and experience

We are seeking an experienced Program Manager to lead strategic life insurance initiatives across Cross-Sell, Up-Sell, Direct-to-Consumer (D2C), and Virtual Relationship Manager (VRM) models. This role owns end-to-end program planning and delivery, partner/account management, and performance governance to drive productivity, customer value, and topline growth. The ideal candidate has 7–8 years of relevant experience in life/general insurance, with solid commercial acumen, stakeholder leadership, and data-driven execution.

About Axis Max Life Insurance

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a Joint Venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited.

Axis Max Life

Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per the annual audited financials for FY2023-24, Axis Max Life Insurance has achieved a gross written premium of INR 29,529 Cr. For more information, please visit the company website at www.maxlifeinsurance.com.

#ComeAsYouAre LGBTQIA and PwD candidates of all ages are encouraged to apply

State: Maharashtra

Branch: Mumbai - GO2

Department: Strategic Alliances

Function: Strategic Alliances - Strategic Initiatives

Posted On: 04-Sep-2026

📌 Program Manager (Maharashtra)
🏢 AxisMaxlife
📍 Maharashtra