Company Description Grayson Digital is a performance marketing agency that helps startups, SMEs, and established businesses grow through data-driven digital strategies. The agency focuses on generating qualified leads, increasing revenue, and maximizing marketing ROI with campaigns across Google Ads, Meta Ads, SEO, PPC, and conversion optimization.

Grayson

Digital combines creative thinking with analytics to build marketing initiatives that drive measurable business results, not just website traffic. Clients benefit from transparent reporting, customized growth strategies, and continuous testing and optimization. As a growth partner, Grayson Digital supports organizations looking to scale their advertising, improve search visibility, and reduce customer acquisition costs.

Role Description The Junior PPC Executive is a full-time remote role responsible for supporting the planning, execution, and optimization of pay-per-click campaigns across platforms such as Google Ads and Meta Ads. Day-to-day tasks include conducting keyword research, assisting with account setup and campaign structure, writing and refining ad copy, and monitoring campaign performance metrics. The role involves analyzing data to identify trends, making recommendations for bid and budget adjustments, and collaborating with senior team members to implement optimization strategies that improve ROI and lead quality.





The Junior PPC Executive will help prepare performance reports, ensure tracking accuracy, and coordinate with other digital marketing specialists to align PPC efforts with broader marketing initiatives.

Qualifications

- Foundational PPC and SEM skills, including familiarity with Google Ads, Meta Ads, keyword research, bid strategies, and campaign structuring.
- Basic analytics and reporting capabilities, including using tools such as Google Analytics (GA4), Looker Studio, and Excel or Google Sheets to interpret performance data.
- Understanding of digital marketing principles, including performance marketing, conversion rate optimization, landing page optimization, and lead generation.
- Strong written communication skills for crafting clear, compelling ad copy and concise performance summaries.
- Ability to work independently in a remote workplace, manage time effectively, and collaborate with cross-functional marketing teams.
- Attention to detail, numerical aptitude, and a test-and-learn mindset focused on continuous campaign improvement.
- Relevant education or training in marketing, business, communications, or a related field; prior internship or junior-level experience in PPC or digital marketing is an advantage.
- Familiarity with SEO, e-commerce marketing, or CRO tools and methods is beneficial but not required.

📌 Junior PPC Executive (India)
🏢 Grayson Digital
📍 India