Department: Business Development / Marketing
Industry: Healthcare / Hospital
Experience: 2–5 Years
Qualification: Any Degree / MBA – Marketing or Digital Marketing preferred

Key Responsibilities:
Execute digital marketing activities to improve hospital visibility, patient enquiries and conversions.
Manage day-to-day activities on social media platforms, Google Business Profile and website.
Assist in planning and executing Google Ads, Meta Ads and other digital campaigns.
Generate, track and follow up on online leads and patient enquiries.
Coordinate with internal departments to ensure timely response and conversion of leads.
Support business development activities, including corporate visits, referral networking and promotional activities.
Identify potential corporate tie-ups, referral sources and business prospects.
Coordinate with creative/content teams for social media posts, campaigns, videos and promotional materials.




Monitor digital campaign performance, lead generation and conversion metrics.
Conduct basic market and competitor analysis and identify opportunities for improving patient acquisition.
Maintain daily/weekly MIS reports on enquiries, leads, follow-ups and conversions.
Participate in hospital health camps, awareness programs and marketing events as required.

Skills Required:
Digital Marketing & Lead Generation
Social Media Management
Google Ads / Meta Ads
Basic SEO & Google Analytics
Business Development
Lead Follow-up & Conversion
Valuable Communication Skills
MS Office / Excel
Customer Relationship Management

Pay: ₹25,000.00 - ₹50,000.00 per month

Perks:
Leave encashment
Provident Fund

Work Location: In person

📌 Business Development & Digital Marketing Officer Coimbatore
🏢 KOVAI MEDICAL CENTER AND HOSPITAL
📍 Coimbatore