Job Description
We're Hiring: Creative Strategist – Performance Marketing
nLocation: Chennai, Tamil Nadu
nEmployment: Full time
nWork Mode: Primarily In-Office. Hybrid can be considered for solid candidates currently based outside Tamil Nadu.
nAbout Blubein
nBlubein creates clean-label, science-backed nutraceuticals built with transparency at the core. We're strengthening our performance creative engine and looking for someone who can develop, test, and optimize high-performing ad creatives across our product portfolio.
nThe Role
nWe're looking for a Creative Strategist – Performance Marketing to own the creative strategy and scripting pipeline for our paid ads.
nYour role will be to identify solid consumer insights, develop winning creative angles, write compelling hooks and scripts, and continuously improve creatives based on performance data.
nWhat You'll Do
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Develop and test hooks, creative angles, and scripts for paid video adsn
Write headlines, ad copy, and creative direction for static adsn




Create briefs and scripts for UGC creators and influencersn
Research competitors, customer reviews, trends, and consumer insightsn
Work with video editors and AI creative tools to develop production-ready adsn
Analyze CTR, hook rate, and retention to improve future creativesn
Build a library of proven hooks, scripts, and winning creative anglesn

nWhat We're Looking For
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2–4 years of experience in creative strategy, video scripting, direct-response copywriting, or performance marketingn
Experience with D2C, health/wellness brands, nutraceuticals, or performance marketing agencies is preferredn
Strong understanding of consumer psychology, hooks, storytelling, and direct-response copywritingn
Ability to simplify complex product information into engaging and compliant advertising contentn
Comfortable using AI tools for research, ideation, and creative developmentn
A strong portfolio of relevant scripts, ads, or p

📌 Creative Strategist Tamil Nadu
🏢 BluBein
📍 Tamil Nadu