Develop and implement comprehensive brand strategies aligned with business objectives.
Define and maintain the brand's positioning, messaging, tone of voice, and overall identity.
Conduct market, competitor, and customer research to identify prospects and trends.
Develop customer personas and understand target audience behavior and preferences.
Create brand communication strategies across digital and offline channels.
Work closely with the content, social media, design, sales, and marketing teams to ensure consistent brand communication.
Plan and oversee branding campaigns from concept to execution.
Monitor market trends and competitor activities and recommend strategic improvements.
Develop creative briefs and provide strategic direction for marketing and creative campaigns.
Evaluate campaign performance and identify areas for improvement.
Track brand awareness, engagement, reach, and other relevant brand performance metrics.
Ensure consistency in the use of brand guidelines across all platforms and marketing materials.
Collaborate with designers and content teams to develop impactful brand assets and communication.
Support product launches, promotional campaigns, events, and other brand initiatives.
Prepare regular reports and presentations on brand performance and strategic recommendations.
Pay: ₹40,000.00 - ₹55,000.00 per month
Advantages:
Paid sick time
Paid time off
Provident Fund
Work Location: In person
📌 Brand Strategist Delhi
🏢 Export International
📍 Delhi
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