Coordinate with content team for product USPs, hashtags, hooks. Ensure content goes live as per plan and is aligned with brand tone.
Tracking & Reporting
Track links, coupon codes, views, engagement, conversions. Maintain sheet of monthly influencer ROI, spends vs sales.
Relationship Management
Maintain long-term relationships with top-performing influencers. Convert them into brand ambassadors.
Must-Have Requirements:
1+ Year in Influencer Marketing - Agency experience OR worked with a Beauty/D2C/Personal Care Brand (Mandatory)
Hands-on with Instagram, YouTube, influencer tools (Wizzy, Qoruz, etc. is a plus)
Robust negotiation + communication
Own network of beauty influencers is a big plus