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We are looking for a Social Media Optimisation Manager who can take ownership of our social media presence while also having strong hands-on video editing skills . The ideal candidate should be able to manage social media platforms, plan and execute engaging content, create and edit high-quality videos, and use performance insights to continuously improve reach, engagement, and brand visibility. Video editing is a core part of this role. We are looking for someone who can independently take video content from concept/raw footage to a polished, publish-ready final video . You will work closely with the marketing, content, design, sales, and business teams to strengthen Bluebashs digital presence and create engaging content for our B2B SaaS and Healthcare technology solutions . Prior experience working with B2B SaaS, Healthcare SaaS, or technology companies is preferred.

Key Responsibilities

Social Media Strategy & Management

- Develop and execute social media strategies aligned with brand and marketing objectives.

- Manage and optimise Bluebashs presence across LinkedIn, Instagram, Facebook, YouTube , and other relevant platforms.

- Plan and maintain weekly and monthly social media content calendars.

- Identify relevant topics, trends, formats, and content opportunities for different platforms.

- Develop platform-specific strategies to increase reach, engagement, followers, and brand awareness .

- Manage day-to-day social media activities, including content scheduling, publishing, monitoring, and community engagement.

- Monitor social media trends, competitor activity, industry developments, and emerging content formats.

- Maintain consistent brand voice, messaging, and visual identity across social media channels.

- Identify opportunities to improve organic social media growth and audience engagement.

Video Editing & Production

Robust video editing skills are a core requirement for this role.

- Edit videos end-to-end , from raw footage to final, publish-ready output.

- Create engaging videos for LinkedIn, Instagram, YouTube , and other digital platforms.

- Work with raw footage, screen recordings, product demos, interviews, talking-head videos, promotional videos, and other formats.

- Create videos that effectively communicate product features, company stories, campaigns, ideas, and marketing messages .

- Add and optimise transitions, captions, subtitles, motion graphics, animations, music, sound effects, and other visual elements .

- Adapt videos into different formats, aspect ratios, and lengths depending on the platform.

- Create both short-form and long-form video content as required.

- Understand storytelling, pacing, hooks, visual flow, and audience retention .





- Repurpose webinars, podcasts, presentations, blogs, interviews, and long-form videos into engaging social media videos.

- Ensure all videos follow Bluebashs brand guidelines and quality standards.

- Stay updated with current video editing trends, social media formats, and creative best practices.

Content Planning & Creative Execution

- Work with the marketing and content teams to develop social media and video ideas.

- Convert marketing objectives and complex topics into engaging visual content.

- Develop strong hooks, storylines, and creative concepts for social media videos.

- Identify opportunities to make B2B SaaS, Healthcare, and technology topics easy and engaging for the target audience.

- Suggest new content formats, creative approaches, and video concepts.

- Repurpose existing content into multiple social media formats.

- Collaborate with designers and content writers to create cohesive campaigns.

Social Media Optimisation & Growth

- Track and analyse social media and video performance.

- Monitor metrics including reach, impressions, engagement, video views, watch time, follower growth, and engagement rate .

- Identify high-performing content and determine what makes it successful.

- Experiment with different hooks, formats, topics, video styles, posting schedules, and creative approaches .

- Use audience insights and performance data to improve future content.

- Stay updated with social media algorithms, platform changes, and best practices.

- Continuously optimise content to improve organic reach and engagement.

Collaboration

- Work closely with marketing, content, design, sales, and business teams .

- Understand campaign objectives and translate them into relevant social media and video content.

- Take ownership of assigned content from idea production/editing publishing performance analysis .

- Coordinate with internal stakeholders to gather required content, footage, information, and feedback.

- Manage multiple content and video projects while meeting deadlines.

- Contribute creative ideas for campaigns, product launches, employer branding, and company communication.

What Were Looking For

- 25 years of hands-on experience in Social Media Marketing, Social Media Management, Digital Marketing, or a similar role.





- Strong professional video editing skills with a portfolio of social media/marketing videos.

- Proficiency in tools such as Adobe Premiere Pro, After Effects, CapCut, DaVinci Resolve , or similar software.

- Strong understanding of video storytelling, pacing, hooks, transitions, captions, sound, and visual composition .

- Experience managing platforms such as LinkedIn, Instagram, Facebook, and YouTube .

- Strong understanding of social media strategy, audience growth, and content optimisation.

- Ability to independently take a video from raw footage to final delivery .

- Good understanding of video formats, aspect ratios, resolutions, and platform-specific requirements.

- Strong creative sense and attention to detail.

- Ability to maintain consistent brand identity across social media content.

- Good understanding of current social media trends and content formats.

- Solid communication and collaboration skills.

- Ability to manage multiple projects and deadlines independently.

- B2B SaaS, Healthcare SaaS, or technology experience is preferred.

Good to Have

- Experience creating B2B SaaS, Healthcare SaaS, or technology-related videos .

- Experience creating product demos, product explainers, testimonials, interviews, and promotional videos.

- Strong knowledge of motion graphics and animation .

- Basic graphic design skills using Canva or Adobe Creative Suite.

- Experience with AI tools for video editing, content creation, scripting, or ideation .

- Experience managing and growing YouTube channels.

- Experience with LinkedIn organic growth and B2B audience building.

- Basic understanding of paid social media and performance marketing.

- Experience working with international or US-focused B2B audiences .

What Success Looks Like

- Consistent, high-quality social media presence across platforms.

- Strong improvement in reach, engagement, video views, and audience growth .

- Creation of engaging and visually strong videos that communicate Bluebashs expertise and solutions effectively.

- Consistent visual identity and brand communication across social media.

- Faster and more efficient end-to-end video production and delivery .

- Increased audience engagement through relevant and creative content.

- Successful repurposing of existing content into multiple formats.

- Continuous improvement of content based on performance insights.

- Strong collaboration with marketing, content, design, and business teams.

Disclaimer: This job posting qnd Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Social Media Optimisation Manager (Sahibzada Ajit Singh Nagar)
🏢 BlueBash Consulting
📍 Sahibzada Ajit Singh Nagar