JOB DESCRIPTION: To drive sales, profitability, operational excellence and customer service across multiple outlets in the assigned territory. The Area Sales Manager will be responsible for achieving business targets, managing outlet performance, controlling costs, developing teams and ensuring consistent adherence to company standards.

1. Sales & Business Development: Take complete responsibility for achieving monthly, quarterly and annual sales targets across assigned outlets. Prepare outlet-wise sales plans and day-to-day sales projections. Monitor sales performance and identify opportunities to increase revenue and profitability. Drive initiatives to improve same-store sales, customer footfall, average transaction value and product mix. Analyse sales trends and take corrective actions for underperforming outlets. Ensure effective implementation of company promotions, campaigns and sales initiatives.

2. Outlet Profitability & P&L;: Management Manage the P&L; of assigned outlets and ensure achievement of profitability targets. Monitor revenue, food cost, manpower cost, wastage, utilities and other operating expenses. Develop and implement strategies for operational cost reduction without compromising customer experience or product quality. Prepare and monitor annual budgets and EBITDA targets. Conduct regular performance reviews and implement action plans for improving outlet profitability.

3. Team Management & Development : Lead and manage a large multi-outlet team, including outlet managers and frontline staff. Set transparent performance expectations and monitor individual and outlet-level KPIs.



Conduct regular training and coaching to improve sales performance, product knowledge, customer service and operational efficiency. Identify high-potential employees and support their career development. Organise employee engagement and motivation activities to improve team morale and retention.

4. Inventory & Cost Control: Ensure effective inventory management across all assigned outlets. Monitor stock levels, ordering, consumption, wastage and expiry. Implement appropriate inventory control and audit practices to minimise pilferage and operational losses. Monitor food cost and take corrective measures wherever deviations occur. Ensure proper adherence to company SOPs for receiving, storage and usage of products.

5. Product Quality & Customer Experience: Ensure consistent product quality and presentation across all outlets. Monitor compliance with food safety, hygiene and company quality standards. Regularly review customer feedback and resolve service-related issues. Ensure a consistent customer experience across the territory.

6. Compliance & Outlet Operations: Ensure all outlets operate in accordance with company policies, SOPs and applicable statutory requirements. Coordinate and monitor trade licences, permits and other regulatory requirements.



Conduct regular outlet audits and ensure timely closure of operational gaps. Ensure outlets maintain required standards of cleanliness, hygiene, safety and visual merchandising.

7*. Performance Monitoring & Reporting: * Review outlet-wise performance on a daily, weekly and monthly basis. Prepare management reports covering sales, profitability, EBITDA, food cost, manpower, inventory and operational KPIs. Identify performance gaps and implement measurable corrective action plans. Conduct regular review meetings with outlet managers and team members.

Key Skills

- Multi-outlet sales management
- P&L; and EBITDA management
- Team leadership Area Sales Manager
- Business planning & forecasting
- Cost control Inventory management
- Customer service Data analysis & reporting
- Training and people development
- Problem solving and execution

Salary : 60,000–70,000 per month + performance-based incentives.

Experience : 5–10 years in Sales / Retail / F&B; Operations

Email: Id - [email protected]

Contact No : +91-XXXXXXXXXX

Please Note: Only experienced candidates should apply. Candidates must have proven expertise in driving sales, controlling costs, improving outlet profitability, and managing multiple outlets and teams across a territory.

Pay: ₹60,000.00 - ₹70,000.00 per month

Benefits:

- Cell phone reimbursement
- Health insurance
- Internet reimbursement
- Paid sick time
- Provident Fund

Experience:

- multi-outlet Sales / F&B; Operations : 5 years (Required)

Work Location: In person

📌 Area Store Manager (India)
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