Purpose

Turn the approved media plan into live, correctly tracked campaigns across Google, Meta, LinkedIn and ChatGPT Ads, and optimise them weekly to cost per net registration — not to clicks or leads.

What you will do

- Build and run campaigns from the media plan: Google Search, AI Max, Performance Max, Demand Gen, YouTube and RLSA; Meta Advantage+ Leads, click-to-WhatsApp and lead forms; LinkedIn Sponsored Content and Lead Gen Forms for FIIB various offerings, ChatGPT Ads and Bing imports.
- Pace spend to plan (±10%) by programme and campaign; flag under- and over-delivery weekly. Own audiences: remarketing lists, Customer Match / custom audiences from hashed CRM exports, exclusion lists for registered students, lookalikes; keep them refreshed every cycle stage.
- Define conversion actions with the Ops Executive: enhanced conversions, Meta CAPI events, offline conversion import of net registrations from the CRM, so every platform optimises to the right signal. Run a monthly competitor sweep on Google Ads Transparency Center, Meta Ad Library and LinkedIn ad library) and turn it into creative and offer tests.
- Brief landing-page and creative changes to the web design team; run structured A/B tests on headline, proof and CTA.
- Deliver a Monday report: spend, CPC, cost per paid form, form-to-registration %, cost per net registration by programme, with three actions for the week.




- Track platform changes and publish a one-page “what changed, what we do about it” note monthly.

Must have

- Has personally managed ≥ ₹15–20 L/Month across Google, Meta and LinkedIn with conversion tracking they set up or audited themselves; can explain AI Max, Advantage+ and CAPI in plain words.
- Comfortable with Google Ads Editor, bulk sheets, UTM discipline, hashed list uploads and audience rules. Reads GA4 and Search Console well enough to challenge platform-reported numbers. High attention to detail — one wrong exclusion or budget cap in January costs real registrations.

Valuable to have

Google Ads Search + Measurement and Meta Media Buying certifications; LinkedIn Campaign Manager; edu-portal or higher-education admissions experience; basic Canva / creative iteration; Hindi-English ad copy sense.

Success in 12 months

Metric - Cost per net registration (paid)

Target - At or below the media-plan model (≈ ₹29K benchmark), reported weekly

Paid form → net registration ≥ 20%, tracked by campaign

Budget pacing Within ±10% of plan every month; zero unplanned overspend Tracking hygiene 100% of paid traffic UTM-tagged; blank “Source Campaign” for paid leads < 10%

Pay: ₹400,000.00 - ₹600,000.00 per year

Benefits:

- Health insurance
- Provident Fund

Work Location: In person

📌 Paid Media Implementation & Optimisation Executive (South West Delhi)
🏢 Fortune institute of International Business
📍 South West Delhi