Performance & Content Marketing Specialist

Company: Softuvo Solutions Pvt. Ltd.Location: Mohali, Punjab | Work From Office (WFO)Experience: 2–5 years | Employment Type: Full-Time

About the Role

We’re looking for a Performance & Content Marketing Specialist who is equally comfortable with creating good content and managing performance marketing campaigns.

This is a hands-on role with roughly a 50% content/growth and 50% performance marketing focus.

We need someone who can understand a business, research its audience and competitors, create or guide high-quality content, manage social media and outreach, run Google and Meta campaigns, and use data to improve marketing results.

This is not a coordination-only, content-only, SEO-only or PPC-only role.

What You'll DoContent & Social

- Research industries, audiences, competitors and trends to find useful content opportunities.
- Develop content calendars, ideas, briefs and campaigns for blogs, LinkedIn and other social channels.
- Write clear, engaging and audience-focused content, including blogs, social posts and marketing copy.
- Work with writers, designers and video team members to turn ideas into quality content.
- Review content before it reaches the client and ensure it meets the brief, brand and business objective.
- Help build LinkedIn/social presence through meaningful content, engagement and distribution.

Performance Marketing

- Plan, manage and optimize Google Ads and Meta Ads campaigns.
- Handle keyword research and Google Keyword Planner, audience targeting, campaign structure, bidding and budget allocation.
- Monitor and improve CTR, CPC, CPL/CPA, conversion rates and ROAS.
- Identify wasted spend, weak campaigns and conversion problems, and recommend corrective action.
- Manage and improve lead-generation campaigns rather than simply keeping campaigns active.

Analytics & Tracking

- Work with GA4, Google Tag Manager,



Google Ads conversion tracking, Meta Pixel and UTM tracking.
- Understand the marketing funnel from traffic and engagement through to leads and qualified opportunities.
- Use data to explain what is working, what isn't, and what should change next.

Research, Outreach & Growth

- Conduct competitor and creative research across websites, social media and advertising channels.
- Identify opportunities for LinkedIn outreach, content distribution, partnerships and lead generation.
- Connect content, social and paid campaigns to business and conversion goals.

Communication & Client Handling

Strong communication is essential for this role.

You should be able to:

- Understand client requirements and ask the right questions.
- Clearly explain marketing ideas and recommendations.
- Write professional emails and client-facing content.
- Give clear briefs to writers and creative teams.
- Handle feedback and revisions professionally.
- Communicate issues early rather than waiting for deadlines.
- Participate confidently in client calls and internal discussions.

Strong written and spoken English is required.

What We're Looking For

We want someone who is:

- A good content creator, not just someone who can schedule posts.
- A practical performance marketer, not someone with only basic PPC knowledge.
- Analytical, but also creative.
- Comfortable researching before creating.
- Able to turn business requirements into clear content and campaign briefs.
- Comfortable taking ownership from idea to execution and measurement.




- Interested in leads, conversions and business results, not just traffic, impressions or number of posts.

Must Have

- 2–5 years of relevant digital marketing experience.
- Hands-on Google Ads + Meta Ads experience.
- Experience managing or working with advertising budgets.
- Google Keyword Planner, GA4 and GTM experience.
- Strong content creation and social media experience.
- Experience with content strategy/briefing and competitor research.
- Good understanding of lead generation and conversion.
- Strong written and verbal communication.
- Ability to manage multiple projects and work independently.

Good to have: B2B/IT/SaaS marketing, LinkedIn outreach, landing-page/CRO experience, Looker Studio, Meta CAPI and CRM/funnel tracking.

Important: Who This Role Is NOT For

HR should not shortlist candidates whose experience is primarily one of the following:

Profile

Why it doesn't fit

Digital Marketing Coordinator

Mainly coordination, follow-ups and reporting

Social Media Executive

Mainly posting, captions and scheduling

Content Writer

Solid writing but little paid marketing/budget experience

SEO Executive

Primarily SEO, keywords and rankings

PPC Executive

Strong ads experience but weak content, social and communication

We need someone who can genuinely operate on both sides:

Create good marketing content + manage marketing spend + understand the numbers + communicate with clients + drive towards leads/conversions.

If you enjoy both creating compelling content and figuring out why a campaign is or isn't generating results, this role is for you.

Pay: ₹40,000.00 - ₹45,000.97 per month

Benefits:

- Flexible schedule
- Food provided
- Health insurance
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund

Work Location: Hybrid remote in Mohali, Punjab

📌 Performance & Content Marketing Specialist (India)
🏢 Softuvo Solutions
📍 India