About the Role

We are looking for a creative, result-oriented and experienced Digital Marketing Executive to strengthen our digital presence and generate qualified leads for our residential construction, plots, villas and apartment projects.

The candidate will be responsible for planning and executing digital marketing campaigns, managing social media platforms, generating leads through paid advertising and improving the company's online visibility.

Key Responsibilities1. Digital Marketing & Lead Generation

- Plan and execute digital marketing campaigns for real estate and construction projects.
- Generate qualified leads through Google Ads, Meta Ads (Facebook & Instagram), YouTube and other relevant platforms.
- Manage campaign budgets and continuously optimise campaigns for better CPL, lead quality and conversion.
- Track enquiries from digital campaigns and coordinate with the Sales Team for follow-up.
- Develop strategies to increase website traffic, enquiries and project sales.

2. Social Media Management

- Manage the company's Facebook, Instagram, YouTube and LinkedIn accounts.
- Create and maintain a monthly social media content calendar.
- Develop engaging content including posts, reels, videos, project updates, customer testimonials and promotional campaigns.
- Coordinate with designers, photographers and videographers whenever required.
- Monitor engagement, reach, followers and enquiries generated through social media.

3. Content & Creative Marketing

- Develop attractive content for residential projects, plots, villas and construction services.




- Prepare captions, campaign messages, promotional content and project highlights.
- Identify current digital trends and implement suitable ideas for the real estate industry.
- Support the creation of project brochures, digital advertisements, WhatsApp creatives and promotional videos.

4. Website & SEO

- Manage and regularly update the company website.
- Implement basic SEO activities to improve Google search visibility.
- Conduct keyword research related to real estate, construction, plots, villas and apartments.
- Monitor website traffic, enquiries and search rankings.
- Coordinate with external website/SEO agencies whenever required.

5. Analytics & Reporting

- Monitor and analyse performance of Google Ads, Meta Ads and social media campaigns.
- Prepare weekly and monthly digital marketing reports.
- Track:
- Leads generated
- Cost per Lead (CPL)
- Lead quality
- Website enquiries
- Campaign ROI
- Social media growth
- Conversion performance
- Recommend corrective actions based on campaign performance.

6. CRM & Sales Coordination

- Ensure digital leads are properly captured and transferred to the Sales Team.
- Maintain lead source information and campaign-wise tracking.
- Coordinate with the Sales Team to understand lead quality and conversion.
- Analyse which campaigns, locations and property types generate better enquiries.

Pay: ₹25,000.00 - ₹35,000.00 per month

Advantages:

- Health insurance
- Leave encashment
- Provident Fund

Work Location: In person

📌 Senior Digital Marketing Executive (India)
🏢 Amudha civil construction
📍 India