Location: Remote
Employment Type: Full-time
Experience Level: Mid / Senior Level
Reports to: Founder

About the Role

We are looking for a hands-on, results-driven Digital Marketing Manager to own and scale our digital presence across Email Marketing, WhatsApp Marketing, Facebook & Instagram Ads, Google Ads, and SEO. This is a full-funnel role you'll be responsible for driving brand awareness, organic visibility, and paid performance, while continuously testing and optimizing to improve ROI.

The ideal candidate is someone who can think strategically but also execute hands on someone comfortable setting up campaigns, analysing data, and making quick optimisation decisions independently. Candidates with digital marketing agency experience are strongly preferred, as the role requires managing multiple channels simultaneously with agency-level speed, structure, and reporting discipline.

What You'll Do

Email Marketing

- Plan and execute email campaigns — newsletters, promotional blasts, drip sequences, cart abandonment flows, and win-back campaigns
- Build and manage subscriber segmentation for personalized targeting
- Design automated customer journeys/workflows using platforms like Mailchimp, Klaviyo, or HubSpot
- A/B test subject lines, send times, and content to improve open and click-through rates
- Maintain list hygiene and ensure compliance with email regulations

WhatsApp Marketing

- Plan and execute WhatsApp broadcast campaigns, promotional messages, and order/transactional updates using tools like WATI, Interakt, or the WhatsApp Business API
- Build automated chatbot flows for lead capture, FAQs, cart recovery, and customer support
- Segment customer lists for personalized and targeted WhatsApp campaigns
- Manage opt-in/opt-out compliance and maintain healthy sender/quality ratings
- Track and report on delivery rates, open rates, response rates, and conversions
- Integrate WhatsApp campaigns with CRM/e-commerce platforms for seamless customer journeys

Facebook & Instagram Ads

- Plan, launch,



and manage paid campaigns across Meta platforms (Ads Manager)
- Build and test audience segments — lookalikes, retargeting, interest-based, and custom audiences
- Develop and test multiple ad creatives/formats (static, carousel, video, reels)
- Manage daily/monthly budgets and bidding strategies to hit CPA/ROAS targets
- Track pixel setup, conversion events, and attribution accuracy

Google Ads

- Manage Search, Display, Shopping, Performance Max, and YouTube campaigns
- Conduct keyword research and build structured, high-intent campaigns
- Write and test ad copy for CTR and conversion optimization
- Monitor Quality Score, bid strategy, and budget pacing
- Set up and maintain conversion tracking via Google Tag Manager/Google Analytics

SEO

- Conduct keyword research and build on-page optimization strategies for website/blog content
- Perform technical SEO audits (site speed, crawlability, indexing issues, schema markup)
- Plan and execute link-building/off-page SEO strategies
- Track keyword rankings, organic traffic, and domain authority using SEMrush/Ahrefs/Google Search Console
- Collaborate with content teams to optimize blogs and landing pages for search intent

Analytics & Reporting

- Build and maintain performance dashboards across all channels
- Report on key metrics: CAC, CPA, ROAS, CTR, open/click rates, WhatsApp delivery/response rates, organic traffic, keyword rankings
- Present monthly/quarterly performance reviews with insights and next steps
- Use data to identify trends, gaps, and new growth opportunities

Strategy & Collaboration

- Develop quarterly marketing calendars aligned with business goals




- Coordinate with design and content teams for campaign asset creation
- Manage marketing budgets across channels to maximize overall ROI
- Stay current with platform algorithm updates, ad policy changes, and industry trends

Requirements

- 3 – 10 years of hands-on experience managing Email, WhatsApp Marketing, Facebook/Instagram Ads, Google Ads, and SEO
- Proven track record of managing paid ad budgets and delivering measurable ROI
- Strong working knowledge of Meta Ads Manager, Google Ads, Google Analytics (GA4), Google Search Console
- Experience with WhatsApp Business API/tools such as WATI, AiSensy, or Interakt
- Familiarity with SEO tools like SEMrush, Ahrefs, Moz, or Screaming Frog
- Experience with email platforms such as Mailchimp, Klaviyo, or HubSpot
- Strong analytical skills — comfortable reading data and translating it into strategy
- Excellent copywriting skills for ads, emails, WhatsApp messages, and SEO content
- Ability to manage multiple campaigns/channels simultaneously with minimal supervision

Added Advantage

- Prior experience working in a digital marketing agency — managing multiple client accounts/campaigns simultaneously
- Google Ads / Meta Blueprint / SEO certifications (HubSpot, SEMrush Academy, etc.)
- Experience with e-commerce platforms (Shopify, WooCommerce)
- Basic graphic design skills (Canva/Figma) for quick creative iteration
- Experience with local SEO / Google Business Profile optimization
- Familiarity with CRM and marketing automation tools

What We Offer

- Competitive salary based on experience
- Opportunity to own end-to-end digital strategy across multiple channels
- Collaborative, fast-paced work environment
- Growth path into senior marketing/leadership roles

Job Type: Full time

Pay: ₹12,000.00 - ₹25,000.00 per month

Application Question(s):

- How many years of experience you have in seo ?
- Are you currently located in Chennai?

Work Location: Hybrid remote in Chennai, Tamil Nadu 600041

📌 Digital Marketing Manager (India)
🏢 Retentia technology private
📍 India