Performance Marketing / PPC Expert

Experience: 2–5 Years
Location: Mohali
Employment Type: Full-Time

Job Summary

We are looking for a Performance Marketing / PPC Expert with hands-on experience managing paid advertising campaigns, preferably for service-based businesses. The candidate should have strong knowledge of lead generation, campaign optimization, conversion tracking, and performance analysis.

Key Responsibilities

- Plan, launch, manage, and optimize campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
- Manage paid campaigns for B2B and B2C service-based businesses.
- Monitor and optimize key performance metrics such as CPL, conversion rate, ROAS, and lead quality.
- Develop and optimize campaign funnels, landing-page journeys, and retargeting campaigns.
- Conduct A/B testing of ad creatives, audiences, copy, keywords, and offers.
- Set up and monitor conversion tracking and campaign attribution.
- Analyze campaign data and identify opportunities for performance improvement.
- Prepare regular performance reports with insights and actionable recommendations.
- Coordinate with content, design, and sales teams to improve campaign performance and lead quality.

Requirements

- 2–5 years of hands-on experience in performance marketing / PPC.




- Practical experience managing paid campaigns on Google Ads, Meta Ads, and/or LinkedIn Ads.
- Experience with lead-generation campaigns, preferably for service-based businesses.
- Strong understanding of campaign funnels, audience targeting, conversion tracking, and remarketing.
- Ability to analyze campaign data and make optimization decisions based on performance.
- Experience managing advertising budgets and monitoring campaign efficiency.
- Positive understanding of landing pages, ad copy, creatives, and conversion optimization.
- Strong analytical and problem-solving skills.
- Ability to work independently and manage multiple campaigns.

Preferred Skills

- Experience with GoHighLevel (GHL), HubSpot, or similar marketing automation/CRM platforms.
- Understanding of CRM integrations, lead routing, and lifecycle tracking.
- Experience working with sales teams to track leads from acquisition through conversion.
- Familiarity with Google Analytics, Google Tag Manager, and other tracking/analytics tools.

How to Apply

Interested candidates can share their updated CV at:

[email protected]

Pay: From ₹25,000.00 per month

Work Location: In person

📌 Performance Marketer/PPC (India)
🏢 Henceforth Solutions
📍 India