Marketing & Community Associate

Location: Mumbai, India
Job Type: Full-time, In-office
Experience: 0-2 years

About SkillUpExchange

SkillUpExchange is building a recent technology publishing and learning company. We work with experienced technology professionals and developers to create high-quality technical books, courses, audiobooks, and other learning products.

We are an early-stage company, so you will not simply execute an existing marketing plan. You will help us build our community, distribution channels, partnerships, and marketing processes from the ground up.

About the Role

We are looking for a Marketing & Community Associate who enjoys researching people, starting conversations, building relationships, and learning about technology.

A significant part of this role involves identifying relevant developers and technology professionals on LinkedIn, researching their backgrounds and interests, reaching out to them with personalized messages, and developing those relationships over time.

You will also support our authors with social media content, build partnerships with technology newsletters and creators, and maintain our growing community database.

You do not need to be a software developer. You do need to be curious about technology, comfortable communicating with professionals, and willing to learn.

Key Responsibilities

1. Technology Community Outreach

- Identify relevant developers, engineers, technology professionals, technical leaders, and technology enthusiasts on LinkedIn.
- Research prospects and understand their interests before reaching out.
- Conduct personalized outreach and appropriate follow-ups.
- Build genuine, long-term relationships rather than treating outreach as one-time communication.
- Invite relevant professionals to become early readers, community members, or participants in our learning programs.
- Build relationships with approximately 40 relevant professionals per working day.

2. Community & CRM Management

- Maintain our relationship database in Zoho Bigin.
- Track contacts, roles, companies, technology interests, conversations, responses, follow-ups, and opportunities.
- Track early-reader participation, learning interests, partnership opportunities, and potential future authors or instructors.
- Keep the database organized and ensure follow-ups happen consistently.

3. Author & Social Media Support

- Work with authors to create LinkedIn content ideas and posts.
- Prepare approximately 2 posts per week for each active author.




- Coordinate content calendars and publishing schedules.
- Help authors turn their technical expertise, books, and ideas into useful social content.
- Support content creation for SkillUpExchange, AuthPlat, and the founder's LinkedIn presence.

4. Partnerships

- Research technology newsletters, YouTubers, podcasts, bloggers, developer communities, educators, and online publications.
- Build prospect lists and initiate conversations with potential partners.
- Track partnerships from initial contact through to collaboration or publication.

5. Measure, Learn & Improve

- Track the journey from people identified → contacted → connected → responded → interested → engaged → community members → customers/participants.
- Analyze what outreach and distribution approaches are working.
- Help improve our processes based on results and feedback.

What We're Looking For

- Strong written and spoken English.
- Good communication and interpersonal skills.
- Curious about technology and willing to learn technical concepts.
- Comfortable researching people and understanding what they do.
- Comfortable using LinkedIn and online communities.
- Strong organization and follow-up skills.
- Persistent without being pushy.
- Comfortable working with targets and measurable goals.
- Comfortable learning AI tools, CRM software, and other new technologies.
- Self-motivated and willing to take ownership in an early-stage environment.

Who Can Apply?

This role can be a strong fit for:

- Fresh graduates and candidates with up to 2 years of experience.
- Candidates from engineering, computer science, technology, marketing, communications, or related backgrounds.
- People active in technology communities, college tech clubs, or online communities.
- Candidates interested in marketing, community building, developer relations, technology publishing, or technology businesses.
- People who genuinely enjoy meeting new people and starting conversations.

You do NOT need:

- Prior publishing experience.
- A marketing degree.
- Previous Developer Relations experience.
- To be a software developer.
- An MBA.




- Experience at a large technology company.

We care more about your curiosity, communication skills, initiative, and ability to build relationships than your degree or previous job title.

What Success Looks Like

In your first few months, you will help build a growing network of relevant technology professionals and contribute to:

- Developer and technology professional community growth.
- Early-reader participation for our books.
- Genuine reader reviews and feedback.
- Author and company LinkedIn visibility.
- Newsletter, creator, and community partnerships.
- Growth and quality of our CRM database.
- A repeatable process for finding and engaging the right audience for our books and learning products.

Compensation

₹25,000/month fixed salary + performance bonus of up to ₹35,000 per quarter.

Performance will be based on agreed distribution and community-building objectives, including both results and quality of execution. Spam, irrelevant outreach, misleading communication, or attempts to manipulate reviews will not qualify as successful performance.

Work Schedule

- Monday-Friday: Office
- 1st, 3rd and 5th Saturday: Working
- 2nd and 4th Saturday: Off
- Up to 2 WFH days per month

Why Join SkillUpExchange?

You will join at an early stage and have the opportunity to help build our technology community and distribution engine from scratch.

You will gain exposure to:

- Technology marketing
- Community building
- Developer relations
- LinkedIn and social media
- Partnerships
- CRM and relationship management
- AI-assisted research and marketing
- Technology publishing
- Distribution and growth

As the company grows, this role can develop into broader responsibilities across Developer Relations, Community, Developer Programs, Technology Publishing, and Author/Content Acquisition.

How to Apply

Please submit your resume along with a short note explaining why you think you would be good at building relationships with technology professionals.

Shortlisted candidates may be asked to complete a practical exercise involving finding relevant technology professionals for a technical book, explaining why they are relevant, writing an introductory LinkedIn message, and explaining how they would build a relationship with someone who responds.

We care more about how you think and communicate than having the perfect resume.

Pay: ₹300,000.00 - ₹440,000.00 per year

Work Location: In person

📌 Marketing & Community Associate (India)
🏢 PBJS Edutech Private
📍 India