Company: NEMI Education
Department: Marketing / Business Development
Employment Type: Full-Time
Job Location: Lucknow
Experience: 2–6 Years
Industry: Education / EdTech / Skilling

Job Summary

NEMI Education is looking for a Digital Marketing Qualified to plan, execute, and manage digital marketing activities aimed at increasing brand visibility, generating quality leads, driving website traffic, and supporting student admissions and business growth.

The ideal candidate should have hands-on experience in performance marketing, social media marketing, Google Ads, Meta Ads, SEO, content marketing, lead generation, analytics, and campaign management.

The candidate will be responsible for developing data-driven digital marketing strategies and ensuring effective utilization of marketing budgets to achieve measurable business and admission outcomes.

Key Responsibilities1. Digital Marketing Strategy

- Develop and execute digital marketing strategies aligned with business and admission objectives.
- Plan monthly digital marketing campaigns and promotional activities.
- Identify new digital channels and opportunities for business growth.
- Monitor market trends, competitors, and industry developments.

2. Performance Marketing & Lead Generation

- Plan, execute, and optimize Google Ads, Meta Ads, and other paid campaigns.
- Generate high-quality leads for education and career-oriented programs.
- Monitor campaign performance, CPL, conversion rate, ROI, and overall lead quality.
- Optimize campaigns based on performance data.
- Coordinate with the Admissions team to improve lead-to-admission conversion.

3. Social Media Marketing

- Manage NEMI Education's social media presence across relevant platforms.
- Develop social media strategies to increase reach, engagement, and brand awareness.
- Plan and maintain content calendars.
- Coordinate the creation of posts, reels, videos, creatives, and promotional content.
- Monitor social media performance and audience engagement.

4. SEO & Website Management

- Implement basic and advanced SEO strategies to improve organic visibility.
- Conduct keyword research and competitor analysis.
- Coordinate website content optimization.
- Monitor website traffic, rankings, engagement,



and conversion performance.
- Identify opportunities to improve organic lead generation.

5. Content & Creative Marketing

- Develop content ideas for campaigns, social media, websites, blogs, email marketing, and promotional activities.
- Coordinate with graphic designers, video editors, content writers, and external agencies where required.
- Ensure marketing content is aligned with NEMI's brand positioning and communication guidelines.

6. Analytics & Reporting

- Track and analyse digital marketing performance using relevant analytics and reporting tools.
- Prepare weekly and monthly marketing performance reports.
- Monitor key metrics including:
- Leads generated
- Cost per lead
- Website traffic
- Campaign ROI
- Conversion rate
- Social media engagement
- Organic traffic
- Admission contribution
- Provide actionable insights and recommendations to management.

7. Brand & Campaign Management

- Support online campaigns for new programs, admissions, events, webinars, workshops, and institutional initiatives.
- Maintain consistency in brand communication across digital platforms.
- Assist in developing digital campaigns for student acquisition and market expansion.

8. Team & Agency Coordination

For Manager-level candidates:

- Lead and manage the digital marketing team.
- Allocate responsibilities and monitor team performance.
- Coordinate with external agencies, freelancers, designers, and marketing partners.
- Manage campaign timelines, deliverables, and budgets.
- Review team performance and ensure achievement of marketing objectives.

Key Performance Indicators (KPIs)

- Quality leads generated
- Cost per lead (CPL)
- Lead-to-admission conversion
- Digital campaign ROI
- Website traffic and organic growth
- Social media reach and engagement
- Google/Meta campaign performance
- Search engine rankings




- Marketing-generated revenue
- Brand visibility and online presence
- Achievement of monthly marketing targets

Required Skills

- Digital Marketing
- Performance Marketing
- Google Ads
- Meta Ads / Facebook Ads
- SEO
- Social Media Marketing
- Lead Generation
- Google Analytics
- Google Search Console
- Content Marketing
- Email Marketing
- Campaign Management
- Marketing Analytics
- Excel / MIS Reporting
- Basic understanding of CRM and lead management

Manager-Level Additional Skills

- Team leadership
- Marketing budget management
- Agency/vendor management
- Digital strategy development
- Campaign planning and optimization
- Performance analysis and decision-making

Educational Qualification

- Bachelor's degree in Marketing, Digital Marketing, Business Administration, Mass Communication, or a related field.
- MBA / PG Diploma in Marketing or Digital Marketing will be an advantage.

Experience

Digital Marketing Executive: 2–4 years of relevant experience.

Digital Marketing Manager: 4–6+ years of relevant experience with proven experience in managing digital campaigns, lead generation, and marketing performance.

Experience in Education, EdTech, Training, Skilling, Higher Education, or a lead-generation-focused business will be preferred.

Ideal Candidate

We are looking for a data-driven, creative, and result-oriented digital marketing professional who can combine digital strategy with measurable business outcomes.

The ideal candidate should understand that digital marketing is not limited to social media visibility—it should contribute directly to quality lead generation, student acquisition, admissions, revenue growth, and overall business expansion.

What We Offer

- Opportunity to work with a growing education and skilling organization.
- Exposure to diverse digital marketing and business-growth initiatives.
- Opportunity to work closely with senior management.
- Growth opportunities based on performance and contribution.

Interested candidates are encouraged to apply with their updated CV and relevant portfolio/campaign details.

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

- Flexible schedule

Work Location: In person

📌 Digital Marketing Specialist (Gomti Nagar)
🏢 AMSkills Ecademy
📍 Gomti Nagar