17 Sep
|
Voicera Analytics
|
Wakad
17 Sep
Voicera Analytics
Wakad
Job Title: Marketing Manager
Location: Pune, India (Hybrid: 4 days office + 1 day remote)
Experience: 3-7 years
Reporting to: COO/CEO
About Us
We are an AI-driven platform on a mission to transform customer experience and enterprise workflows through cutting-edge voice and multimodal AI solutions. As we scale, we seek a dynamic individual who can craft and execute world-class GTM strategies to accelerate growth.
Role Overview
The Marketing Manager will be responsible for developing and executing integrated marketing strategies to drive brand awareness, lead generation, customer acquisition, and revenue growth. This role requires a blend of strategic thinking, content expertise, performance marketing knowledge, and robust project management skills.
Key Responsibilities
1. Strategic Marketing
Develop and execute comprehensive marketing plans aligned with business objectives.
Own brand positioning, messaging, and go-to-market strategies.
Analyze market trends, customer needs, and competitor activities.
2. Demand Generation
Plan and execute lead-generation campaigns across digital channels.
Manage SEO, SEM, email marketing, social media, and paid advertising initiatives.
Optimize campaign performance through data analysis and reporting.
Content & Brand Management
Create compelling content for website, blogs, case studies, social media, and customer communications.
Ensure consistent branding and messaging across all touchpoints.
Collaborate with product and sales teams to develop marketing collateral.
3. Digital Marketing
Manage website performance and conversion optimization.
Oversee marketing automation tools and CRM integration.
Track KPIs including traffic, leads, conversions, CAC, and ROI.
4. Product Marketing
Support product launches and feature releases.
Develop value propositions, customer personas, and positioning frameworks.
Create sales enablement materials and customer success stories.
5. Events & Partnerships
Plan webinars, industry events, and partner marketing programs.
Build relationships with industry influencers, media, and strategic partners.
Ideal Candidate Profile
Bachelor's/Master's degree in Marketing, Business, Communications, or related field.
3-7 years of marketing experience, preferably in SaaS, AI, Voice Tech, or B2B technology companies.
Strong understanding of digital marketing channels and growth strategies.
Experience with marketing analytics tools such as Google Analytics, HubSpot, Zoho, Salesforce, or similar platforms.
Excellent communication and stakeholder management skills.
Preferred Skills:
B2B SaaS marketing experience.
Content marketing and storytelling expertise.
SEO/SEM campaign management.
Marketing automation and CRM experience.
Familiarity with AI, voice technology, or conversational platforms.
Job Types: Full-time, Permanent
Pay: ₹1,200,000.00 - ₹2,500,000.00 per year
Benefits:
- Health insurance
- Provident Fund
Application Question(s):
- Comfortable to work for 4 days each week in Pune office?
- Comfortable for international short travels?
Work Location: Hybrid remote in Wakad, Pune, Maharashtra
📌 Marketing Manager (Wakad)
🏢 Voicera Analytics
📍 Wakad