Function: Sales

Reporting: Area Sales Manager

Location: Gurgaon, Haryana

Roles and Responsibilities

- Drive On-Trade Sales & Distribution

Actively drive sales growth within the on-trade channel (bars, pubs, restaurants, hotels) by building strong outlet-level presence and increasing product listings, menu placements, and repeat orders.

- Strengthen Brand Visibility & Activation

Ensure high brand visibility across outlets through effective execution of branding elements, activations, promotions, and in-outlet engagement initiatives to enhance consumer recall and preference.

- Build and Manage Outlet Relationships

Develop and maintain strong relationships with key stakeholders including bar managers, outlet owners, and staff to influence pouring, placements, and recommendations.

- Ensure Product Availability & Menu Presence

Coordinate with distributors and outlets to maintain optimum stock levels, ensure consistent product availability, and secure visibility in bar menus and back bar displays.

- Execute Sales Plans & Achieve Targets

Implement territory sales plans by regularly visiting outlets, generating orders, tracking secondary sales, and ensuring achievement of assigned sales and distribution targets.

- Monitor Competition & Market Trends

Track competitor activities, pricing, promotions, and consumer preferences within the on-trade channel, and share actionable insights with the team.

- Collaborate with Internal Teams





Work closely with marketing, supply chain, and distributor teams to ensure seamless execution of promotions, activations, and supply fulfilment.

- Ensure Compliance & Brand Standards

Adhere to company policies, legal regulations, and responsible service guidelines while ensuring brand representation is consistent and professional across all outlets.

Qualifications, Experience & Skills

Education:

MBA/ PGDM from reputed B School

Experience:

3+ years experience

Alcobev/ FMCG space

Skills & Competencies:

- Outstanding written and verbal communication skills

- Ability to influence people

- High-level sales and negotiation skills

- IT understanding

- Ability to create budgets and sales reports

- Strong organisational and planning skills

Travel

This job may require travelling

Invitation to Join

Inbrew Beverages is a leading alcobev organization with a proud 50-year legacy in the alcoholic beverages industry. We value talent, foster continuous development, and are committed to building a dynamic, growth-driven culture. If you're passionate about making an impact in a legacy-rich yet forward-looking environment, we invite you to explore the prospect below and apply to be part of our journey.

We are an equal opportunity employer and value diversity.

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📌 Area Sales Executive (On-trade) (Gurugram)
🏢 Inbrew Beverages
📍 Gurugram