HEAD OF MARKETING

Location: Bengaluru, Karnataka
Employment Type: Full-Time
Experience: Minimum 3–5 years
Industry: Finance / FinTech / Personal Finance / Financial Services
Work Mode: On-site / Hybrid

About the Role

We are looking for a Head of Marketing who can take complete ownership of our marketing function and build a strong, recognizable brand in the finance and personal finance space.

This is not a traditional corporate marketing role. We are looking for someone who understands finance, personal finance, digital marketing, design, social media, paid advertising, and startup culture — and can move from an idea to execution extremely quickly.

The ideal candidate is someone who can think, create, launch, analyse and improve without waiting for a large team.

Our Core PrincipleSpeed + Quality + Execution

We value people who can deliver high-quality work quickly, test ideas, learn from results and continuously improve.

Key Responsibilities1. Marketing Strategy & Brand Building

- Develop and execute the company's overall marketing strategy.
- Build a strong brand presence in the finance/personal finance ecosystem.
- Develop campaigns for customer acquisition, brand awareness and engagement.
- Identify emerging marketing trends and opportunities.
- Develop monthly and quarterly marketing plans.
- Work closely with the founders and leadership team on growth initiatives.
- Convert business ideas into practical marketing campaigns.

2. Meta Ads

Take ownership of paid advertising across Meta platforms.

- Plan and execute Facebook & Instagram advertising campaigns.
- Develop campaign concepts, creatives and copy.
- Manage audience targeting and segmentation.
- Conduct A/B testing.
- Monitor CPL, CPA, CTR, ROAS and conversion rates.
- Optimise campaigns based on performance.
- Build retargeting and remarketing campaigns.
- Continuously test new creative angles and advertising concepts.

3. Google Ads

- Plan and manage Google Ads campaigns.
- Search, Display, YouTube and other relevant Google advertising formats.
- Conduct keyword research.
- Develop campaign structures and landing-page strategies.
- Track conversions and campaign performance.
- Optimise campaigns based on acquisition cost and business objectives.

4. Creative & Concept Advertising

We are looking for someone who can create concepts, not just execute instructions.

Responsibilities include:

- Develop unique advertising concepts.
- Create campaign themes and creative directions.
- Develop high-performing ad hooks.
- Create short-form video concepts.
- Develop static, carousel and video ad concepts.
- Write or direct ad copy.
- Understand what makes an advertisement stop someone from scrolling.
- Convert complex financial concepts into simple, engaging content.
- Experiment with unconventional and creative marketing ideas.

5. Design

Strong design skills are an important requirement for this role.

The candidate should be comfortable creating or directing:

- Social media creatives
- Ad creatives
- Carousels
- Infographics
- Presentation designs
- Campaign creatives




- Reels/short-form video creatives
- Landing-page visuals
- Brand assets

Experience with tools such as Figma, Canva, Adobe Photoshop, Illustrator, Premiere Pro, After Effects or equivalent tools is preferred.

We are looking for someone who understands design principles, typography, hierarchy, composition, branding and visual storytelling, not simply someone who knows how to use Canva.

6. Social Media Management

Own the company's social media presence across:

- Instagram
- Facebook
- LinkedIn
- X (Twitter)
- YouTube — if applicable

Responsibilities include:

- Develop content calendars.
- Plan and publish content.
- Create platform-specific content strategies.
- Manage daily social media activity.
- Monitor engagement and audience growth.
- Track analytics.
- Identify trending topics and opportunities.
- Build thought-leadership content around finance and personal finance.
- Develop campaigns to increase organic reach.

7. Finance & Personal Finance Content

Because we operate in the finance ecosystem, the candidate must understand finance and personal finance.

The candidate should be comfortable understanding and communicating topics such as:

- Personal finance
- Investing
- Mutual funds
- Stocks
- ETFs
- Debt
- Insurance
- Credit cards
- Financial planning
- Wealth creation
- Retirement planning
- Tax-related financial concepts
- Risk management

The ability to take a complex financial concept and turn it into a easy, engaging piece of content is highly valued.

8. Startup Culture & Execution

This role requires a startup mindset.

You should be comfortable with:

- Working in a fast-moving environment.
- Taking ownership without constant supervision.
- Working with ambiguity.
- Testing ideas quickly.
- Taking calculated risks.
- Handling multiple projects simultaneously.
- Working directly with founders.
- Changing direction when data indicates a better approach.
- Doing hands-on work instead of simply delegating.

We don't want:"I'll ask the designer."

We want:

"I'll create the first version and get it out today."

You will be expected to think and execute independently.

Required SkillsMust Have

- Minimum 3–5 years of professional marketing experience.
- Experience in finance, fintech, financial services, wealth management, personal finance or a closely related field.
- Strong understanding of personal finance.
- Hands-on experience with Meta Ads.
- Hands-on experience with Google Ads.
- Strong social media management experience.
- Strong creative thinking and advertising concept development.
- Strong design skills.
- Excellent understanding of digital marketing.
- Strong copywriting/content skills.
- Ability to analyse campaign performance.




- Strong communication skills.
- Ability to work independently.
- Strong execution speed.

Platforms

Experience with:

- Meta Ads Manager
- Google Ads
- Instagram
- Facebook
- LinkedIn
- X
- Google Analytics / GA4
- Canva / Figma / Adobe Creative Suite or equivalent

Preferred Qualifications

Candidates with any of the following will be preferred:

- Experience working in a FinTech or financial-services startup.
- Experience building a brand from an early stage.
- Experience managing performance marketing budgets.
- Experience with lead-generation campaigns.
- Experience creating finance-related content.
- Experience working directly with founders.
- Experience in content-led growth.
- Experience with video editing and short-form content.
- Understanding of SEO and content marketing.
- NISM / CFA / CFP / finance-related qualifications or certifications.

What Success Looks Like

Within the first few months, the Head of Marketing should be able to:

- Build a consistent brand identity.
- Establish a strong social media presence.
- Develop a predictable content pipeline.
- Launch and optimise Meta and Google campaigns.
- Generate qualified leads.
- Build a library of high-quality creative assets.
- Establish repeatable marketing processes.
- Identify winning advertising concepts.
- Improve marketing performance using data.
- Create a culture of fast experimentation and execution.

Ideal Candidate

You might be a great fit if you are someone who says:

"Give me the objective, and I'll figure out how to execute it."

You are:

- Creative
- Analytical
- Finance-oriented
- Fast
- Hands-on
- Curious
- Entrepreneurial
- Design-oriented
- Data-driven
- Comfortable with ambiguity
- Obsessed with quality
- Comfortable working under pressure

You should be able to go from:

Idea → Concept → Design → Ad → Launch → Analyse → Optimise

without needing multiple layers of approval.

Performance Expectations

The role will be evaluated based on both quality and execution speed.

Key areas include:

- Lead generation
- Customer acquisition
- Marketing ROI
- Campaign performance
- Social media growth
- Content quality
- Creative performance
- Brand development
- Execution speed
- Experimentation velocity

Speed without quality is not enough.
Quality without execution speed is not enough.

We are looking for someone who can deliver both.

Compensation

Competitive / Based on experience and capability

Performance-based incentives may be considered based on marketing and business outcomes.

Location

Bengaluru, Karnataka, India

Candidates who are willing to work in a fast-paced startup environment in Bengaluru are preferred.

How to Apply

Please share:

- Resume
- Portfolio of previous marketing/design work
- Examples of Meta/Google campaigns handled
- Social media accounts/pages managed, if available
- Examples of advertising creatives or campaigns created
- Current/expected compensation
- Notice period

Portfolio is highly important for this role.

Pay: From ₹40,000.00 per month

Work Location: In person

📌 Marketing Head (India)
🏢 FEDIBLE PRIVATE
📍 India