Digital Marketing - Lead Generation

Role Purpose:

Build a strong and consistent pipeline of qualified B2B leads — through cold calling, digital outreach, market prospecting, and lead qualification across target customer segments with the help of Digital Marketing skills.

What You'll Do:

B2B Lead Generation & Market Outreach

- Drive lead generation across cold calling, digital campaigns such as Lusha, Apollo.io, LinkedIn outreach, references, databases, and platform listings — across all target industries and service lines,
- Own market mapping and prospect identification — building a structured and continuously refreshed target account list,
- Ensure strong visibility and consistent inquiry generation across cold chain, warehousing, transportation, and blast freezing services

Lead Qualification & Meeting Setup

- Qualify leads, understand initial requirements, and filter high-potential prospects before passing to the NBD team
- Schedule meetings and site visits for the NBD Manager — ensuring only responsible, relevant opportunities move forward
- Build qualification frameworks that improve conversion from inquiry to proposal stage over time.

CRM, Pipeline Visibility & Demand Planning

- Maintain CRM discipline and lead tracking — full visibility on pipeline stage, source, and conversion at all times
- Track campaign performance and sourcing channel effectiveness — improving lead quality and efficiency continuously
- Report pipeline metrics, lead quality trends,



and market intelligence to the NBD Manager and leadership

Requirements:

- 4–8 years in Digital Marketing for B2B lead generation, inside sales, or demand generation — with direct ownership of pipeline targets.
- Should have great communication and persuasive skills.
- Experience generating leads in logistics, supply chain, warehousing, or industrial services — understands how to reach operations and supply chain decision-makers
- Hands-on with CRM tools, LinkedIn Sales Navigator, and digital outreach — not just familiar, but disciplined in daily usage
- Experience in AI Lead generating tools such as Lusha, Apollo.io, LinkedIn Sales Navigator is a must
- Strong qualification instincts — knows how to filter serious prospects from tyre-kickers before they reach the sales team
- Has built or improved a structured outreach process — not just executed campaigns designed by others

Pay: Up to ₹900,000.00 per year

Benefits:

- Health insurance
- Provident Fund

Application Question(s):

- Are you from Logistics or Ecommerce industry?
- Which industry are you currently associated with?
- How many years of experience do you have in Lead Generation, Cold calling and New Client Acquisition?
- Do you have experience in CRM and building pipeline?
- How many years of experience you have in Digital Marketing?
- Do you have experience in sourcing leads through Lusha/Apollo.io?

Work Location: In person

📌 Digital Marketing - Lead Generation (Logistics) (India)
🏢 Crystal Group
📍 India