Job Purpose :The Performance Marketing Specialist will be responsible for planning, implementing and optimizing high-performing advertising campaigns across various online channels, including Google Ads, Meta Ads and other digital platforms, to increase quality leads, improve conversion efficiency and enhance brand awareness.

Minimum Education :Graduate

Skills :Skills :

- Minimum 4 years of experience in performance marketing with strong expertise in Google Ads (PPC) and Meta Ads.
- Proven experience in managing large-scale, complex and multi-vertical campaigns.
- Robust analytical and problem-solving skills.
- Proficiency in MS Excel/Google Sheets/Super metrics and reporting dashboards.
- Experience with tracking tools such as Google Tag Manager, GA4, Meta Pixel, Conversion API and analytics platforms.
- Familiarity with bid management and marketing automation tools.
- Strong understanding of AI-powered marketing tools, skills and automation workflows.




- Experience with CRM integrations, lead funnel optimization and attribution models.
- Knowledge of landing page optimization and A/B testing.
- Ability to interpret large datasets and derive actionable insights.
- Strong communication and stakeholder management skills.
- Must have experience managing yearly ad spends of ₹1 Cr+ across digital platforms. Experience :4+ years in performance marketing

Pay: ₹700,000.00 - ₹900,000.00 per year

Benefits:

- Provident Fund

Application Question(s):

- Are you comfortable with Noida sec 127 location?
- How much experience you have in performance marketing?
- How much yearly budget is managed only for lead gen campaigns?
- What is your current CTC?
- What is your expected CTC?

Work Location: In person

📌 Performance Marketing (India)
🏢 Footprints Childcare Private
📍 India