Company: Leading B2C Ecommerce Group
Experience: 8+ Years
CTC: ₹30–40 LPA
Employment Type: Full-Time
Function: Performance Marketing / Growth

About the Role

A leading B2C Ecommerce Group is looking for an experienced Head of Paid Media to lead the entire paid acquisition function across the group.

The business currently invests approximately $250K/month in paid media, with 70% on Google Ads and 30% on Meta Ads. This is a senior leadership role with direct ownership of paid media strategy, revenue growth, ROAS, budget allocation, team management and future channel expansion.

We are specifically looking for a B2C / Ecommerce performance marketing leader who has managed significant advertising budgets and has a proven track record of scaling revenue profitably.

Key Responsibilities

- Own the overall paid media strategy, performance and revenue across the group.
- Manage and optimize $250K+ monthly advertising spend across Google Ads and Meta Ads.
- Drive profitable growth through continuous optimization of ROAS, CAC, revenue and contribution margin.
- Lead Google Ads across Shopping, Performance Max, Search, YouTube and remarketing.
- Lead Meta Ads across prospecting, retargeting, creative testing and customer acquisition.
- Develop channel and campaign-level budget allocation strategies based on performance and growth potential.
- Analyze performance across products, categories, campaigns, customers and channels to identify growth opportunities.
- Build and execute structured testing strategies across campaigns, creatives, audiences, offers and landing pages.
- Partner with Ecommerce, Merchandising, Creative and Analytics teams to improve conversion and revenue.
- Manage, mentor and develop a team of 2 paid media professionals.
- Identify future hiring and resource requirements as the business and paid media function scales.
- Present performance,



insights and growth opportunities to senior leadership.

What We're Looking For

- 8+ years of experience in Performance Marketing / Paid Media.
- B2C / Ecommerce experience is mandatory.
- Proven experience managing $100K+ monthly paid media budgets, preferably $200K+.
- Solid hands-on expertise in Google Ads and Meta Ads.
- Demonstrated success in scaling Ecommerce revenue while maintaining strong ROAS.
- Deep understanding of Google Shopping, Performance Max, Meta advertising and Ecommerce acquisition.
- Strong understanding of ROAS, CAC, AOV, LTV, contribution margin and profitability.
- Experience managing and mentoring paid media teams.
- Highly analytical, commercially driven and comfortable making decisions based on data.
- Ability to operate at both strategic and hands-on execution levels.

Ideal Candidate

You are a senior B2C performance marketer who has already managed six-figure monthly ad budgets, understands Ecommerce economics and can demonstrate how your decisions directly improved revenue, ROAS and profitability.

B2B, SaaS, lead-generation or agency-only backgrounds will not be considered.

How to Apply

If you meet the above criteria, please complete the application form:

https://forms.gle/9AEndZM322hdQHKh7

Only candidates meeting the minimum experience, B2C/Ecommerce and paid media budget requirements will be considered.

Pay: ₹3,000,000.00 - ₹4,000,000.00 per year

Benefits:

- Flexible schedule
- Paid time off

Ability to commute/relocate:

- Chandigarh, Chandigarh (Chandigarh): Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

- You will be managing approximately $250K/month in paid media spend. In 3–4 sentences, tell us what you would audit and analyze during your first 30 days in this role.

Experience:

- Google Ads: 7 years (Preferred)

Work Location: In person

📌 Head of Paid Media (India)
🏢 Markedox Digital
📍 India