17 Sep
|
PDA Ventures
|
India
17 Sep
PDA Ventures
India
The Circulation Executive is responsible for managing and growing the Brews and Spirits – Alcobev magazine’s circulation across targeted B2B audiences. The role focuses on subscription management, database quality, distribution efficiency, and audience expansion to ensure maximum reach within relevant industry segments.
Key Responsibilities
- Manage subscription lifecycle (acquisition, renewal, retention)
- Maintain and update subscriber database (accuracy, segmentation, compliance)
- Coordinate print and digital distribution with vendors and internal teams
- Ensure timely delivery of magazines to targeted industry professionals
- Develop and execute strategies to increase qualified circulation
- Handle institutional and bulk subscriptions (corporates, associations)
- Work closely with sales and marketing teams to align circulation with advertiser requirements
- Track and report circulation metrics and performance
- Address subscriber queries and ensure high satisfaction levels
- Ensure compliance with audit requirements (ABC / BPA if applicable)
Key Result Areas (KRAs)
1. Circulation Growth
- Increase qualified subscriber base (monthly/quarterly targets)
- Expand reach within relevant industry segments
2. Subscription Retention
- Achieve high renewal rates
- Reduce subscriber churn
3. Database Accuracy
- Maintain clean, updated, and segmented database
- Minimize duplication and errors
4. Distribution Efficiency
- Ensure on-time delivery (print & digital)
- Reduce delivery failures/returns
5. Stakeholder Coordination
- Smooth coordination with vendors, logistics, editorial, and sales teams
- Support advertiser and partner requirements
6. Reporting & Compliance
- Timely and accurate circulation reports
- Ensure adherence to industry audit standards
Key Skills Required
- Solid data management & Excel skills
- Good communication and coordination ability
- Understanding of B2B audience targeting
Qualifications
- Graduate in any discipline (Marketing / Business preferred)
- 1–2 years of experience in circulation, subscriptions, or operations (media/publishing preferred)
Job Type: Full-time
Pay: ₹20,000.00 - ₹25,000.00 per month
Benefits:
- Provident Fund
Work Location: In person
📌 Circulation ExecutiveB Magazine) (India)
🏢 PDA Ventures
📍 India