Role Overview

We are seeking a dynamic and industry-experienced Digital Marketing Trainer to deliver a

structured, hands-on training program. The trainer will be responsible for guiding students

through core digital marketing concepts, tools, and real-world applications, ensuring they

become job-ready professionals.

Key Responsibilities

• Deliver engaging and structured training sessions on digital marketing concepts as

per the defined curriculum

• Cover key modules including:

o Digital Marketing Fundamentals & Channels

o Competitive Analysis & Strategy

o Content Marketing & Blogging

o Search Engine Optimization (SEO)

o Social Media Marketing (SMM)

o Paid Advertising (Google Ads, Social Ads)

o Analytics & Performance Tracking

• Conduct practical demonstrations and tool-based learning sessions

• Design and assign hands-on exercises, projects, and case studies

• Track student progress and provide continuous feedback

• Conduct assessments, quizzes, and evaluations to measure learning outcomes

• Mentor students on industry best practices and career readiness

• Support students in building portfolios (blogs, campaigns, etc.)

• Stay updated with the latest trends, tools, and algorithm changes in digital

marketing

Required Skills & Expertise

• Strong understanding of:

o SEO (On-page, Off-page, Technical)

o Content Marketing & Blogging platforms

o Social Media Platforms (Meta, LinkedIn, etc.)

o Paid Campaigns (Google Ads, Facebook Ads)





o Web Analytics (Google Analytics or equivalent tools)

• Ability to explain complex concepts in a straightforward and structured manner

• Hands-on experience with digital marketing tools and platforms

• Strong communication and presentation skills

Qualifications

• Bachelor's degree in Marketing, Business, or related field

• Certification in Digital Marketing (preferred)

• Prior teaching/training experience is a plus

Experience

• 2+ years of hands-on experience in Digital Marketing

• Experience in training, mentoring, or conducting workshops preferred

Key Deliverables

• Completion of the curriculum within defined timelines

• Improved student understanding and practical application skills

• Student readiness for internships/jobs in digital marketing

• Creation of student projects and portfolios

Soft Skills

• Excellent communication and interpersonal skills

• Ability to engage and manage a classroom effectively

• Strong mentoring and problem-solving approach

• Adaptability and learner-centric mindset

Success Metrics

• Student engagement and attendance

• Assessment and project performance

• Practical implementation of concepts by students

• Feedback from students and stakeholders

Why This Role

• Opportunity to shape future digital marketing professionals

• Work on a structured, industry-relevant curriculum

• High impact role with direct student outcomes

• Dynamic and interactive teaching environment

📌 Digital Marketing Trainer (India)
🏢 upGrad
📍 India