Sr. Digital Marketing Specialist

Location: Noida

Employment Type: Full-Time

Role Overview

We are seeking a highly strategic and execution-driven Sr. Digital Marketing Specialist to own and scale organic marketing efforts and the conversion ecosystem. The role will focus on advanced technical SEO, high-intent content strategy, Generative Engine Optimization (GEO), funnel intelligence, qualified organic traffic, lead qualification, and conversion optimization.

Essential Qualifications

- Bachelor's/Master's degree in Business, Marketing, or a related field.
- Proven experience working in a B2B IT Services workplace.

Key Skills

- Digital Marketing
- SEO
- SEO Tools
- Funnel Creation
- Email Marketing
- Generative Engine Optimization (GEO)
- Lead Generation
- Conversion Optimization
- Analytics & Tracking
- CRM Tools

Key Responsibilities

- Own and manage website traffic growth, focusing on both traffic volume and quality through SEO, content, and social media.
- Work with SEO consultants to align the website with the latest SEO and Generative Engine Optimization (GEO) trends.
- Develop and implement continuous website optimization strategies focused on discoverability, relevance, and user engagement.
- Lead the content strategy framework across blogs, website pages, e-books, and other marketing assets.
- Ensure content aligns with search intent, audience relevance, and brand positioning.




- Manage end-to-end social media execution with a focus on click-throughs and website traffic.
- Develop an integrated digital visibility strategy across the website, content, and social media channels.
- Establish marketing asset strategies that support scalable and consistent branding.
- Coordinate with SEO, content, design, and social media teams to ensure alignment with website traffic and business objectives.
- Develop and optimize conversion funnels to improve lead qualification and consultation handoffs.
- Monitor digital marketing performance and identify opportunities for revenue-focused growth.

Required Qualifications

- 4–5 years of experience in B2B IT Services Digital Marketing.
- Strong expertise in SEO, including technical SEO, transactional content, and organic lead generation.
- Proven experience in conversion funnel optimization and lead qualification.
- Hands-on experience with GA4, GTM, conversion tracking, and CRM tools.
- Ability to drive revenue-focused growth, not just website traffic.

Working Schedule

- Working Hours: 10:00 AM – 7:00 PM
- Working Days: 5 days a week + 1st & 3rd Saturdays working

Benefits

- Medical Insurance
- Provident Fund (PF)
- Quarterly team parties
- Annual outings/trips
- Regular leadership check-ins for growth and feedback
- Recognition awards
- Team engagement activities

📌 Sr. Digital Marketing Specialist (Noida)
🏢 INFORMICA TECHNOSERVICES
📍 Noida