About the Chance
Vilasitawear is a fast-scaling D2C fashion brand redefining everyday elegance through sustainable, affordable, and trend-forward apparel for the modern Indian consumer. We’re building a brand that speaks through story-led campaigns, community-driven content, and strategic media partnerships—blending digital-first PR with authentic cultural resonance to drive awareness, trust, and conversion across Tier 1–3 cities.

Role & Responsibilities

- Lead end-to-end PR strategy: ideate, pitch, and execute media campaigns across print, digital, and broadcast platforms to position Vilasitawear as a cultural and style influencer.
- Build and manage relationships with fashion editors, lifestyle journalists, influencers, and brand collaborators to amplify product launches, sustainability initiatives, and brand milestones.
- Develop press kits, media advisories, spokesperson talking points, and brand narratives that align with campaign goals and audience insights.
- Monitor and report on media coverage, sentiment, and brand visibility; use insights to refine messaging and outreach tactics.




- Collaborate with marketing, social, and e-comm teams to ensure PR initiatives drive traffic, engagement, and conversion.
- Manage crisis communication and brand reputation by developing rapid-response protocols and coordinating internal stakeholders.

Skills & Qualifications

- Must-Have
- Media Relations
- Press Release Writing
- Influencer Outreach
- Brand Storytelling
- Media Monitoring Tools (Meltwater, Cision, or equivalent)
- Crisis Communication
- PR Campaign Management
- Fashion/Lifestyle Industry Knowledge

- Preferred
- Experience with TikTok/Instagram PR campaigns
- Knowledge of ESG/sustainability narratives
- Basic understanding of Google Analytics or social listening tools

Benefits & Culture Highlights

- 100% remote with flexible hours — work from anywhere in India
- Access to exclusive brand collections + quarterly style stipends
- Opportunity to shape a rising D2C fashion brand’s national voice

📌 PR & Communication Manager (Remote) (India)
🏢 Vilasitawear
📍 India