Responsibilities:

- Plan, execute, and regularly optimize Google & Meta performance campaigns
- A/B testing with different ad creatives and landing pages to improve CTR
- Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates.
- Track and analyze website traffic flow and provide regular internal reports.
- Create performance reports with recommendations for improvements.
- Internal coordination to understand how the campaigns can yield more quality results

Mandatory experience:

- 1-2 years of experience in Planning, implementing, and reporting the performance of PPC campaigns for multiple clients Keyword research and analysis
- Detailed understanding of both Google Ads & Meta Ads dashboards
- Budget optimization
- Analytics & Tracking

Should have worked on the following platforms:

- Google Adwords (Search, Display, Mobile App, Video) and Analytics
- Facebook Ads Manager
- Mobile attribution platforms (e.g. Appsflyer, Branch), GTM knowledge is an added advantagepaid

📌 Media Operations Executive (Pune)
🏢 AUBURN DIGITAL SOLUTIONS
📍 Pune