Role & responsibilities

- Develop and execute social media performance strategies focused on customer acquisition and business growth.
- Plan, manage and optimize paid campaigns primarily across Meta Ads and LinkedIn Ads.
- Drive lead generation and app-install campaigns while optimizing CPQL, CPA, CPI, ROAS, CTR, CPM and CAC.
- Lead performance campaigns for product launches, webinars, brand and thought-leadership initiatives.
- Track campaign ROI, CPL, CPI, CAC, ROAS, engagement, conversions and social media attribution.
- Work closely with creative, content, video, PR and agency teams to develop high-performing campaigns.
- Collaborate with Tech teams on Meta Pixel, LinkedIn Insight Tag, GTM, GA4, Conversion APIs and UTM tracking.
- Analyze campaign performance and provide actionable insights and optimization recommendations to leadership.
- Manage agencies and collaborate with cross-functional teams to scale performance marketing initiatives.

Candidate Profile:

- 5-8 years of hands-on experience in Social Media Performance Marketing / Paid Social / Performance Marketing.
- Strong hands-on expertise in Meta Ads Manager (Facebook & Instagram) is mandatory.
- Experience with LinkedIn Ads; YouTube and other social platforms will be an added advantage.




- Proven experience managing and scaling 20 Lakh+ monthly social media advertising budgets.
- Strong understanding of both paid and organic social media growth.
- Hands-on experience with lead generation, app-install campaigns, funnel optimization, retargeting, A/B testing and conversion optimization.
- Strong knowledge of CPQL, CPA, CPI, ROAS, CTR, CPM, CAC, CPL and conversion rate.
- Experience with GA4, Google Tag Manager, Meta Pixel, Conversion APIs, UTM tracking and campaign attribution.
- Experience managing agencies and working with creative/content/tech teams.
- Strong analytical, decision-making, stakeholder management and project management skills.
- Candidates from FinTech, Wealth Management, BFSI, Mutual Funds, Insurance, Financial Services or Consumer Apps will be preferred.

Educational Eligibility Mandatory:

- Bachelor's degree in Marketing, Business Administration or a related field.
- Minimum 60% marks in 10th, 12th, Graduation and Post-Graduation (where applicable).
- Only full-time, regular degree programs are eligible.
- Distance learning, correspondence, open university and part time degrees are NOT eligible.
- Minimum 60% must be achieved at each applicable educational level.

📌 Performance Marketing Manager (Noida)
🏢 Fincart Finvest
📍 Noida