Location: Delhi (On-site, Full time)

Work Schedule: 6 Days a Week (Sunday Fixed Off)

Experience Required: Minimum 4 Years

Agency Experience: Mandatory

About the Role

We are seeking a highly skilled and experienced Senior Digital Marketing Manager to lead and manage our digital marketing initiatives and performance marketing operations.

The ideal candidate should have strong hands-on expertise in Google Ads and Meta Ads, a deep understanding of performance marketing, and up-to-date knowledge of the latest advertising trends, platform policies, tracking technologies, and optimization strategies.

The candidate must have prior experience working in a digital marketing/performance marketing agency, along with proven experience in managing campaigns, budgets, clients/business objectives, and a team of digital marketers.

Key ResponsibilitiesDigital Marketing & Performance Marketing

- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Plan, launch, manage, and optimize paid campaigns across:
- Google Ads — Search, Display, YouTube, Performance Max, Shopping
- Meta Ads — Facebook & Instagram
- Continuously optimize campaigns for ROAS, ROI, CPL, CPA, CTR, conversion rate, and overall business performance.
- Conduct audience research, keyword research, competitor analysis, and creative performance analysis.
- Develop and test different campaign structures, audiences, creatives, ad copies, landing pages, and offers.
- Stay updated with the latest Google Ads and Meta Ads trends, features, algorithms, policies, and best practices.
- Analyze campaign performance and provide actionable insights and recommendations.

Analytics, Tracking & Reporting

- Set up, monitor, and troubleshoot marketing tracking and analytics systems.
- Must have hands-on knowledge of:
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Microsoft Clarity
- Meta Pixel & Conversions API
- Google Ads Conversion Tracking
- UTM tracking and campaign attribution
- Basic event and conversion tracking
- Ability to understand user behavior through analytics, heatmaps, session recordings, conversion data, and performance reports.
- Identify tracking discrepancies and coordinate with technical teams to resolve tracking issues.




- Prepare regular performance reports with clear insights, learnings, and actionable recommendations.

Website & Basic Backend Knowledge The candidate must have a basic working understanding of website backends and should be comfortable making or coordinating basic marketing-related changes.

Must have familiarity with:

- WordPress — Basic website/content management and marketing-related updates
- Shopify — Basic store management, product/catalog updates, and marketing integrations
- Basic understanding of landing pages, forms, pixels, tracking codes, and conversion events
- Ability to coordinate with developers for technical implementations when required

Team Management & Leadership

- Lead, manage, and mentor the digital marketing team.
- Assign tasks, monitor productivity, and ensure timely execution of campaigns.
- Train team members on performance marketing, analytics, tracking, and platform updates.
- Review campaign strategies and performance prepared by team members.
- Build a data-driven and performance-focused marketing culture.
- Take ownership of campaign performance and business outcomes.

Cross-Functional Collaboration

- Collaborate with design, content, video, sales, development, and other teams to execute integrated marketing campaigns.
- Work closely with creative teams to develop high-performing ad creatives, hooks, copies, and landing page concepts.
- Provide data-driven creative feedback based on campaign performance.
- Ensure marketing activities are aligned with overall business and revenue goals.

Budget & Performance Management

- Plan and manage digital advertising budgets effectively.
- Allocate budgets based on campaign performance and business priorities.
- Monitor ROI and ROAS while identifying opportunities for scaling.
- Ensure efficient utilization of marketing budgets without compromising campaign quality.

Requirements

- Bachelor’s degree in Marketing,



Business, or a related field.
- Minimum 4 years of hands-on digital marketing experience.
- Prior experience in a digital marketing/performance marketing agency is mandatory.
- Proven experience managing and optimizing high-budget Google Ads and Meta Ads campaigns.
- Strong hands-on knowledge of:
- Google Ads
- Meta Ads
- Google Analytics 4
- Google Tag Manager
- Microsoft Clarity
- Meta Business Suite
- Meta Pixel & Conversions API
- Conversion tracking and attribution
- Basic working knowledge of WordPress and Shopify is mandatory.
- Strong understanding of performance marketing metrics including ROAS, ROI, CPA, CPL, CTR, CPC, CPM, and conversion rate.
- Strong analytical and problem-solving skills.
- Experience in team management, mentoring, and leadership.
- Ability to work with cross-functional teams including creative, content, sales, and development.
- Excellent communication, organizational, and leadership skills.
- Ability to work in a fast-paced, target-driven agency environment.
- Strong understanding of the latest digital advertising trends, platform updates, and policies.

What We’re Looking For We are looking for someone who can go beyond campaign execution and take complete ownership of digital marketing performance.

The ideal candidate should be:

- Data-driven and analytical
- Strong in campaign strategy and execution
- Comfortable working with tracking and analytics
- Experienced in agency environments
- Capable of managing and mentoring a team
- Comfortable working with websites and basic backend systems
- Proactive in identifying problems and opportunities
- Updated with the latest advertising platforms, tools, and trends
- Focused on measurable business results

Perks & Advantages

- Competitive salary package
- Opportunity to lead and grow a digital marketing team
- Exposure to multiple brands, industries, and performance marketing campaigns
- Career development and training opportunities
- Fast-paced and growth-oriented work environment
- Opportunity to take ownership of large-scale digital marketing initiatives
- Fixed Sunday Off

Job Types: Full-time, Permanent Pay: ₹40,000.00 - ₹75,000.00 per month

Work Location: In person

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