Company Description Chandigarh Group of Colleges (CGC) Landran is a leading higher education institution in Punjab with a legacy of over 25 years, offering 55 undergraduate and postgraduate programs across disciplines such as engineering, management, biotechnology, pharmacy, hotel management, and computer applications. Located on a 40-acre campus near Chandigarh, it hosts nearly 15,000 students and is recognized by national and international accreditation and ranking bodies including NAAC, NBA, NIRF, QS I-GAUGE, IPR, IIC, and ARIIA. CGC emphasizes strong placement outcomes, industry-aligned learning, and innovation through facilities like the AI Skills Lab, Drone Technology Lab, Advanced Manufacturing Lab, IPR Cell, and a Centre of Excellence for Cyber Security.

The institution has secured substantial funded projects, built collaborations with over 60 global institutions, and nurtures a 48,000+ alumni network while actively supporting startups and rural entrepreneurship through the Atal Community Innovation Centre (ACIC). With a focus on integrity, inclusiveness, and holistic development, CGC Landran offers a vibrant, supportive campus environment and serves as a launchpad for successful careers.

Role Description The General Manager – Digital and Branding will lead the overall digital presence, brand positioning, and communication strategy for CGC Landran, ensuring consistent and impactful outreach across all online and offline channels. This on-site role, based in Chandigarh, involves overseeing digital marketing campaigns, social media strategy, website content and user experience,



and coordination of branding initiatives for admissions, placements, and institutional events. The role includes managing creative and marketing teams, collaborating with academic and administrative departments, supervising agency and vendor partnerships, and monitoring brand performance through analytics and market research.

The General

Manager will be responsible for planning and executing integrated marketing campaigns, strengthening CGC’s reputation, and ensuring alignment of all communication with institutional values and strategic objectives. The position is a full time leadership role requiring proactive planning, regular performance reporting, and continuous improvement of digital and brand initiatives.

Qualifications

- Strong expertise in digital marketing, including SEO, SEM, social media management, and online advertising, with the ability to design and execute data-driven campaigns.
- Experience in brand strategy, positioning, and identity management, including development of brand guidelines and oversight of creative assets across multiple platforms.
- Proficiency in content strategy and communication, including web content planning, copywriting, storytelling, and ensuring consistency of messaging for diverse audiences.
- Hands-on experience with marketing analytics, web and social media metrics, and reporting tools to monitor performance and optimize campaigns.
- Demonstrated ability to lead cross-functional teams, manage external agencies and vendors, and coordinate with academic and administrative stakeholders.

📌 General Manager- Digital and Branding (Chandigarh)
🏢 Chandigarh Group of Colleges, Landran, Punjab
📍 Chandigarh