Channel Partner Acquisition
Identify and onboard recent brokers/channel partners across West Pune and key target markets.
Build and continuously expand a database of active real estate consultants.
Develop relationships with high-potential brokers and make Platinum Buildcon a preferred developer for them.
Ensure all channel partners are properly registered and updated in CRM.
Channel Partner Activation
Convert registered brokers into active, revenue-generating partners.
Regularly visit broker offices and conduct meetings, presentations and project updates.
Reactivate dormant channel partners through structured follow-ups.
Understand each partner's customer profile, inventory requirements and sales potential.
Walk-in Generation Primary KPI
Generate a consistent flow of qualified customer walk-ins through channel partners.
Track the complete funnel: CP Lead Walk-in Negotiation Booking
Ensure every channel-generated lead and site visit is properly recorded and tracked.
Work closely with the Sales team to improve walk-in-to-booking conversion.
Channel

Sales & Closing Support
Support Sales Managers in negotiations and closing of channel-generated customers.
Maintain regular follow-up with CPs on active prospects.




Track expected bookings and revenue from the channel pipeline.
Ensure smooth communication regarding inventory, pricing, schemes, payment plans and commissions.
Broker

Engagement
Organise broker meets, site visits, high teas, product presentations and launch events.
Keep CPs updated on pricing, inventory, construction progress, offers and project USPs.
Build robust long-term relationships with top-performing partners.
Market

Intelligence
Monitor competitor pricing, launches, schemes and broker commission structures.
Capture customer objections and market feedback.
Share actionable insights with the Sales Head and Management.

Key Performance Indicators The Sourcing Manager will primarily be evaluated on:
Qualified Channel Walk-ins
Channel-generated Booking Value
Active Channel Partners
Walk-in Booking Conversion
Recent Productive Channel Partners
Dormant CP reactivation
CP meetings and engagement
CRM and follow-up discipline

Success Definition Build a predictable channel sales engine where Platinum Buildcon has a growing network of active partners who consistently generate qualified walk-ins and bookings.

📌 Sourcing Manager Pune
🏢 Platinum Buildcon
📍 Pune