Digital Marketing Executive – Performance Marketing & Social Media

Experience: 2–10 Years
Industry: Hospital / Healthcare
Department: Digital Marketing / Branding & Marketing
Employment Type: Full-Time

About the Role

We are looking for a creative, data-driven, and performance-focused Digital Marketing professional to strengthen our hospital's online presence and drive meaningful patient engagement.

The ideal candidate will have hands-on experience in Performance Marketing and Social Media Marketing, preferably within the hospital or healthcare industry, with the ability to turn digital campaigns into measurable results.

This role offers an opportunity to work across paid advertising, social media, content, lead generation, analytics, and healthcare brand building.

Key Responsibilities

- Plan, execute, and optimize performance marketing campaigns across platforms such as Google Ads, Meta Ads, and other relevant digital channels.
- Manage campaigns focused on patient lead generation, appointment enquiries, specialty awareness, health packages, and hospital services.
- Monitor campaign performance, including CPL, CTR, conversions, leads, engagement, and ROI/ROAS.
- Develop and implement social media strategies for Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.
- Plan monthly social media calendars aligned with hospital specialties, health awareness days, doctor profiles, patient education, services, and campaigns.
- Coordinate with content creators, graphic designers, doctors, and internal teams to develop engaging healthcare content.
- Monitor social media performance and identify opportunities to improve reach, engagement, and lead generation.




- Conduct audience research and develop campaigns targeting relevant patient segments and geographic markets.
- Manage retargeting and remarketing campaigns to improve conversion opportunities.
- Track and analyze website, landing page, social media, and advertising performance using appropriate analytics tools.
- Prepare regular digital marketing performance reports and present insights and recommendations to management.
- Conduct competitor and market analysis to identify new digital marketing opportunities.
- Work closely with the branding, business development, and hospital operations teams to support marketing objectives.
- Ensure all healthcare-related digital content and campaigns follow hospital policies, applicable advertising guidelines, and patient confidentiality requirements.
- Continuously test and optimize ad creatives, audience targeting, messaging, landing pages, and campaign strategies.

Performance Marketing Skills

- Hands-on experience with Google Ads and Meta Ads Manager.
- Knowledge of lead-generation and conversion campaigns.
- Understanding of CPL, CPA, CTR, conversion rate, ROAS/ROI, and campaign optimization.
- Experience with audience targeting, remarketing, A/B testing, and budget optimization.
- Ability to analyze campaign data and convert insights into actionable improvements.





Social Media Marketing Skills

- Strong understanding of Instagram, Facebook, YouTube, and LinkedIn.
- Social media content planning and calendar management.
- Knowledge of healthcare-focused content and audience engagement.
- Ability to coordinate reels, videos, creatives, doctor-led content, patient education content, and awareness campaigns.
- Understanding of social media analytics, trends, and engagement metrics.

Position-Specific Requirements

- Bachelor's degree in Marketing, Digital Marketing, Business Administration, Mass Communication, or a related field.
- 2–10 years of hands-on experience in Digital Marketing.
- Prior experience in the hospital/healthcare industry is preferred.
- Proven experience in both Performance Marketing and Social Media Marketing.
- Solid analytical, creative, and problem-solving abilities.
- Good communication and coordination skills.
- Ability to manage multiple campaigns and deadlines simultaneously.

What Makes This Role Exciting?

You'll be working at the intersection of Digital Marketing + Healthcare + Performance.

From running paid campaigns and generating patient enquiries to building the hospital's social media presence and promoting key specialties, you'll have the opportunity to see how digital marketing directly contributes to hospital growth and patient engagement.

If you're passionate about digital marketing, love working with data, and know how to turn campaigns into measurable results — we'd love to hear from you!

If interested contact to HR whatsapp number - +91-XXXXXXXXXX

Pay: From ₹20,000.00 per month

Work Location: In person

📌 Digital Marketing Executive (India)
🏢 Sindhu Hospitals
📍 India