Go Kite Travel & Tours is looking for a Google Ads Specialist with 3–5 years of hands-on experience in managing and optimizing paid search campaigns. The ideal candidate should have strong knowledge of Google Ads, performance marketing, lead generation, and campaign optimization, preferably within the travel, tourism, or service industry.

Key Responsibilities

- Plan, create, manage, and optimize Google Ads campaigns across Search, Display, Performance Max, and YouTube.
- Conduct keyword research, competitor analysis, and audience targeting to improve campaign performance.
- Manage campaign budgets, bids, ad positions, and overall account performance.
- Create compelling ad copies and continuously test different headlines, descriptions, and landing pages.
- Monitor key metrics such as CTR, CPC, conversion rate, CPL, ROAS, and ROI.
- Generate and manage high-quality leads for visa services, holiday packages, flight bookings, hotels, and other travel products.
- Analyze campaign data and identify opportunities to improve conversions and reduce cost per lead.
- Set up and monitor conversion tracking using Google Ads, Google Analytics (GA4), and Google Tag Manager.




- Prepare regular performance reports and provide actionable insights to the marketing team.
- Work closely with the content, design, sales, and marketing teams to align campaigns with business goals.
- Conduct A/B testing and implement data-driven strategies for continuous improvement.
- Stay updated with Google Ads platform changes, PPC trends, and best practices.

Requirements

- 3–5 years of proven experience in Google Ads/PPC or performance marketing.
- Strong hands-on experience with Google Search Ads, Display Ads, Performance Max, and YouTube Ads.
- Good understanding of keyword research, bidding strategies, audience targeting, and campaign optimization.
- Experience with GA4, Google Tag Manager, and conversion tracking.
- Strong analytical and problem-solving skills.
- Experience in lead generation and performance-driven campaigns.
- Good knowledge of Excel/Google Sheets and reporting tools.
- Travel, tourism, hospitality, or e-commerce experience will be an advantage.
- Robust communication and coordination skills.

Benefits:

- Cell phone reimbursement
- Paid sick time

Work Location: In person

📌 Google Ads Specialist (Kozhikode)
🏢 GOKITE TRAVEL AND TOURS
📍 Kozhikode