Social Media Manager:

Key Responsibilities

Social Media Management & Strategy

- Develop and execute platform-specific social media strategies aligned with business goals.
- Plan and manage monthly/quarterly content calendars across platforms (Instagram, Facebook, LinkedIn, YouTube, etc.).
- Create, curate, and publish engaging content (posts, reels, stories, videos, and creatives).
- Plan and execute social media campaigns, contests, and engagement activities.

Content Creation & AI Integration

- Develop creative content ideas, captions, and campaign themes.
- Use AI tools for content generation, design support, analytics insights, and productivity.
- Coordinate with designers, videographers, or external agencies when required.

Paid Media Marketing

- Plan, execute, and optimize paid campaigns on Meta, Google, LinkedIn, and other platforms.
- Allocate and manage campaign budgets effectively.
- Monitor performance metrics such as CPC, CPL, CTR, and ROAS.
- Optimize campaigns to improve lead generation and conversions.

SEO & Digital Optimization

- Implement Social SEO and Local SEO strategies for better visibility.
- Optimize content for:
- SEO (Search Engine Optimization)
- AEO (Answer Engine Optimization) – optimizing content for voice search and AI-based search results.
- GEO (Generative Engine Optimization) – optimizing content visibility in AI-generated search responses.
- Manage and optimize Google Business Profile for local reach.
- Analyze and improve local search rankings and customer engagement.

Website Management

- Manage day-to-day website content updates, ensuring accuracy, consistency, and brand alignment.
- Coordinate with web developers/designers on new pages, landing pages, and website updates.
- Monitor website performance, uptime, and user experience; flag issues for prompt resolution.
- Implement on-page SEO best practices on the website (meta tags, alt text, internal linking, page speed).
- Track website traffic, engagement, and conversions using Google Analytics and Search Console.

Competitor & Market Analysis

- Conduct competitor analysis across social media and digital platforms.
- Perform benchmarking and comparison reports.
- Identify trends, opportunities, and gaps in the market.

Funnel & Performance Analysis

- Plan and optimize digital marketing funnels (Awareness → Consideration → Conversion).
- Track lead quality, engagement, and conversion performance.
- Prepare monthly performance reports with insights and recommendations.





Reporting & Coordination

- Create presentations and performance dashboards using Microsoft PowerPoint and Excel.
- Collaborate with internal teams for campaign execution and brand alignment.
- Provide actionable insights based on analytics and data.

Required Skills & Qualifications

- 1.5 – 3 years of experience in Social Media/Digital Marketing.
- Hands-on experience with Meta Ads, Google Ads, and paid social campaigns.
- Strong understanding of content strategy, social media algorithms, and engagement techniques.
- Knowledge of SEO, Local SEO, AEO, and GEO concepts.
- Experience with Google Analytics, Meta Insights, and other analytics tools.
- Familiarity with AI tools (ChatGPT, Canva AI, content automation tools, etc.).
- Proficiency in Microsoft PowerPoint and Excel.
- Strong analytical, creative, and communication skills.
- Basic knowledge of website CMS platforms (WordPress or similar) and on-page SEO practices.
- Ability to manage multiple campaigns and meet deadlines.

Social Media Manager:

Key Responsibilities

Social Media Management & Strategy

- Develop and execute platform-specific social media strategies aligned with business goals.
- Plan and manage monthly/quarterly content calendars across platforms (Instagram, Facebook, LinkedIn, YouTube, etc.).
- Create, curate, and publish engaging content (posts, reels, stories, videos, and creatives).
- Plan and execute social media campaigns, contests, and engagement activities.

Content Creation & AI Integration

- Develop creative content ideas, captions, and campaign themes.
- Use AI tools for content generation, design support, analytics insights, and productivity.
- Coordinate with designers, videographers, or external agencies when required.

Paid Media Marketing

- Plan, execute, and optimize paid campaigns on Meta, Google, LinkedIn, and other platforms.
- Allocate and manage campaign budgets effectively.
- Monitor performance metrics such as CPC, CPL, CTR, and ROAS.
- Optimize campaigns to improve lead generation and conversions.

SEO & Digital Optimization





- Implement Social SEO and Local SEO strategies for better visibility.
- Optimize content for:
- SEO (Search Engine Optimization)
- AEO (Answer Engine Optimization) – optimizing content for voice search and AI-based search results.
- GEO (Generative Engine Optimization) – optimizing content visibility in AI-generated search responses.
- Manage and optimize Google Business Profile for local reach.
- Analyze and improve local search rankings and customer engagement.

Website Management

- Manage day-to-day website content updates, ensuring accuracy, consistency, and brand alignment.
- Coordinate with web developers/designers on current pages, landing pages, and website updates.
- Monitor website performance, uptime, and user experience; flag issues for prompt resolution.
- Implement on-page SEO best practices on the website (meta tags, alt text, internal linking, page speed).
- Track website traffic, engagement, and conversions using Google Analytics and Search Console.

Competitor & Market Analysis

- Conduct competitor analysis across social media and digital platforms.
- Perform benchmarking and comparison reports.
- Identify trends, opportunities, and gaps in the market.

Funnel & Performance Analysis

- Plan and optimize digital marketing funnels (Awareness → Consideration → Conversion).
- Track lead quality, engagement, and conversion performance.
- Prepare monthly performance reports with insights and recommendations.

Reporting & Coordination

- Create presentations and performance dashboards using Microsoft PowerPoint and Excel.
- Collaborate with internal teams for campaign execution and brand alignment.
- Provide actionable insights based on analytics and data.

Required Skills & Qualifications

- 1.5 – 3 years of experience in Social Media/Digital Marketing.
- Hands-on experience with Meta Ads, Google Ads, and paid social campaigns.
- Strong understanding of content strategy, social media algorithms, and engagement techniques.
- Knowledge of SEO, Local SEO, AEO, and GEO concepts.
- Experience with Google Analytics, Meta Insights, and other analytics tools.
- Familiarity with AI tools (ChatGPT, Canva AI, content automation tools, etc.).
- Proficiency in Microsoft PowerPoint and Excel.
- Strong analytical, creative, and communication skills.
- Basic knowledge of website CMS platforms (WordPress or similar) and on-page SEO practices.
- Ability to manage multiple campaigns and meet deadlines.

Work Location: In person

📌 Social Media Manager (India)
🏢 Ck Group of Educational Institutions
📍 India