- Planning Prepare the monthly marketing calendar
- Campaigns Coordinate Meta, Google, influencer and podcast activities
- Content Coordinate doctors, therapists, video and design teams
- Lead generation Ensure 1,270 qualified leads/month
- Allocation Assign leads based on approved targets
- Response monitoring Monitor first contact and pending follow-ups
- CRM Ensure complete and timely updates
- Conversion Monitor consultations, proposals, advances and admissions
- Team performance Review staff-wise conversion
- Pipeline Maintain 30-, 60- and 90-day admissions
- Room planning Coordinate expected admissions with room availability
- Lead redistribution Reassign leads during leave, delay or workload imbalance
- Reporting Submit weekly and monthly performance reports
- Budget control Track expenditure,
CPL and admission cost
- Department coordination Coordinate additional revenue departments
Requirements
- 5 years of experience in digital marketing or a similar role.
- Proven experience with Google Analytics, Google Ads, and social media platforms.
- Basic graphic design or video editing skills (Canva, Photoshop, etc.) are a plus.
- Robust written and verbal communication skills.
- Degree in Marketing, Communications, or a related field preferred.