Position Overview

We are seeking a skilled PPC Executive to plan, manage, and optimize our Google Ads campaigns. The ideal candidate will have a proven ability to develop and execute high-performing PPC strategies in B2B and B2C that drive quality traffic, generate leads, and increase conversions.

In this role, you will be responsible for maximizing the effectiveness of our digital advertising efforts while ensuring a strong return on investment (ROI). You should be data-driven, detail-oriented, and experienced in continuously improving campaign performance across Google Ads platforms.

Responsibilities

- Develop and implement comprehensive PPC strategies to achieve business goals.
- Conduct keyword research, competitor analysis, and market trend analysis to optimize campaign performance.
- Collaborate with cross-functional teams to align PPC efforts with overall marketing objectives.
- Create, manage, and optimize Google Ads campaigns across Search, Display, Performance Max, YouTube, and Remarketing networks.
- Perform ad copywriting, A/B testing, and landing page optimization for maximum effectiveness.
- Monitor and analyze campaign performance metrics, making data-driven adjustments as needed.

Budget Management

- Set, monitor, and manage advertising budgets to ensure productive allocation of resources.
- Track and report on key performance indicators (KPIs) to demonstrate campaign effectiveness.

Reporting & Analysis





- Generate regular reports on campaign performance, providing insights and recommendations.
- Utilize Google Analytics and related tools to assess user behavior and identify opportunities for improvement.
- Analyze conversion data and optimize campaigns to improve ROI and lead quality.

Stay Updated on Industry Trends

- Stay abreast of industry trends, best practices, and emerging technologies within the Google Ads ecosystem.
- Recommend and implement recent strategies, features, and automation opportunities to enhance campaign performance.

Requirements

- Minimum 3+ years of hands-on experience in PPC advertising.
- Proven experience managing and optimizing Google Ads campaigns.
- Strong knowledge of Google Ads, including Search, Display, YouTube, Performance Max, Shopping, and Remarketing campaigns.
- Proficiency in Google Analytics, Google Tag Manager, and conversion tracking setup.
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Excellent communication and collaboration skills.
- Google Ads Certifications will be an added advantage.
- Experience with bid strategies, audience targeting, keyword planning, and conversion optimization.

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Google Ads Specialist (Sahibzada Ajit Singh Nagar)
🏢 Blacklisted.Agency
📍 Sahibzada Ajit Singh Nagar