Job Description – Marketing Head (Digital Marketing)

About the Role

We are looking for an experienced and results-driven Marketing Head – Digital Marketing to lead the company's digital marketing and overall online growth strategy.

The ideal candidate will be responsible for developing and executing digital marketing strategies, driving qualified leads and revenue, strengthening brand presence, managing marketing campaigns, and leading the digital marketing team.

Key Responsibilities

1. Digital Marketing Strategy

- Develop and implement comprehensive digital marketing strategies aligned with business objectives.
- Plan and execute campaigns across Google, Meta, LinkedIn, YouTube, and other relevant platforms.
- Identify new digital channels and opportunities for customer acquisition and brand growth.
- Monitor industry trends, competitor activities, and emerging digital marketing practices.

2. Performance Marketing & Lead Generation

- Manage and optimize Google Ads, Meta Ads, LinkedIn Ads and other paid campaigns.
- Develop strategies for lead generation, customer acquisition, and conversion.
- Monitor CPL, CPA, ROAS, conversion rates, traffic, and campaign ROI.
- Continuously optimize campaigns based on performance data.

3. SEO & Website Growth

- Drive SEO strategy including on-page, off-page, technical SEO, and content optimization.
- Work with content and development teams to improve website traffic and conversions.
- Monitor keyword rankings, organic traffic, backlinks, and website performance.
- Develop strategies for improving organic lead generation.

4. Social Media & Branding

- Lead the company's social media strategy across relevant platforms.




- Ensure consistent brand positioning and communication.
- Oversee content calendars, creative campaigns, reels, videos, and promotional campaigns.
- Track engagement, reach, followers, and social media-generated leads.

5. Team Leadership

- Lead, mentor, and manage the digital marketing team.
- Set KRAs and KPIs for team members.
- Review team performance and ensure timely execution of campaigns.
- Coordinate with designers, content writers, developers, sales, and other departments.

6. Analytics & Reporting

- Track and analyze marketing performance using Google Analytics, Search Console, Meta Business Suite, Google Ads, and other analytics tools.
- Prepare regular marketing reports for management.
- Identify gaps and implement corrective strategies based on data.
- Maintain marketing budgets and ensure effective utilization of resources.

7. Content & Campaign Management

- Develop and execute campaigns for product/service launches, promotions, events, and brand-building activities.
- Coordinate with creative and content teams for campaign execution.
- Ensure marketing communication is aligned with the company's target audience and business goals.

Required Skills

- Strong knowledge of Digital Marketing & Performance Marketing
- Google Ads & Meta Ads
- SEO & SEM
- Social Media Marketing
- Lead Generation & Conversion Optimization
- Google Analytics / GA4
- Google Search Console
- Marketing Analytics & Reporting
- Content Marketing
- Brand Management
- Competitor Analysis
- Budget Management
- Team Leadership
- Excellent communication and presentation skills
- Robust analytical and decision-making abilities

Pay: ₹60,000.00 - ₹70,000.00 per month

Work Location: In person

📌 Digital Marketing Head (India)
🏢 Integgral Corporate Services
📍 India