QUICK PURE – Area Sales Manager (ASM)

Position: Area Sales Manager Department: Sales & Distribution

Location: Assigned Territory

Reports To: Regional Sales Manager / Director

1. Role Overview

The Area Sales Manager (ASM) is responsible for achieving sales targets, expanding distribution, managing distributors & retailers, increasing product visibility, and driving market growth for Quick Pure packaged drinking water.

2. Key Responsibilities

A. Sales & Revenue Growth

- Achieve monthly, quarterly & annual sales targets.
- Develop sales plans for 1 Ltr, 500 ml, and other pack sizes.
- Monitor daily sales performance and take corrective actions.

B. Distribution Management

- Appoint, manage & support distributors in the assigned area.
- Ensure product availability across retailers, hotels, restaurants, cafés, corporates, and wholesalers.
- Maintain distributor inventory levels and ensure timely secondary sales.

C. Market Expansion

- Identify recent markets, potential retailers, and corporate clients.
- Drive numeric & weighted distribution growth.
- Execute new product launches smoothly.

D. Team Management

- Manage and guide Sales Executives / Sales Representatives.
- Conduct training on products, pricing, and sales techniques.
- Track team performance and motivate them to achieve targets.

E. Trade Marketing & Branding





- Execute company schemes, offers, and promotions.
- Ensure visibility: posters, danglers, branding boards, racks.
- Build strong relationships with retailers & channel partners.

F. Reporting & Documentation

- Maintain daily sales reports (DSR).
- Report competitor activities, price movements, and offers.
- Track outstanding payments & ensure collection discipline.

3. Required Skills & Qualifications

- Minimum 2–5 years of experience in FMCG / Beverage / Water distribution.
- Strong distributor & retail network knowledge.
- Excellent negotiation and communication skills.
- Ability to handle field sales team.
- Strong analytical & reporting skills.
- Ready for extensive field visits.

4. KPIs (Key Performance Indicators)

- Sales target achievement.
- New outlet additions per month.
- Distributor performance & expansion.
- Market visibility & branding execution.
- Collection efficiency.

5. Salary & Benefits (Optional to Add)

- Fixed Salary + Performance Incentives.
- Travel Allowance (TA/DA).
- Monthly performance bonus.
- Mobile/internet reimbursement.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

- Cell phone reimbursement
- Flexible schedule
- Health insurance

Work Location: In person

📌 Area Sales Manager (India)
🏢 Quick Pure Foods & Beverages
📍 India