Broad outline of the Role
- Managing and executing named case studies across Tata Communications customers.
Key Responsibilities:
- Collaborate with Sales & CSM teams to identify and onboard customers willing to serve as references.
- Work with onboarded customers to create written case studies or video testimonials showcasing their success stories.
- Develop named case studies following internal stakeholder and customer discussion
- Maintain a library of customer success stories and testimonials for use in marketing materials and sales collateral.
- Act as a liaison between customers and internal teams, gathering feedback and insights to improve our products and services.
- Stay up to date on industry trends and best practices in customer advocacy and B2B marketing.
Skills:
- Excellent written and verbal communication skills, with the ability to craft compelling narratives and engage with customers effectively.
- Solid understanding of the company's product portfolio and the value it provides to customers.
- Basic knowledge of B2B marketing principles and strategies.
- Proven ability to collaborate with cross-functional teams and external partners to achieve shared goals.
- Detail-oriented with strong organizational and project management skills.
Required Skills
- marketing
- product marketing
- customer success
- b2b marketing
- customer advocacy
📌 Manager - Marketing (India)
🏢 Sourceo
📍 India