Overview

We are seeking a dynamic and results-driven PPC Specialist with expertise in Meta (Facebook and Instagram) and Google advertising platforms to join our digital marketing team. In this role, you will craft, execute, and optimize paid search and social media campaigns that drive measurable growth for our brand. Your passion for performance marketing, combined with your analytical mindset, will help us maximize ROI across diverse digital channels. This is an exciting opportunity to leverage your skills in media planning, media buying, and web analytics to deliver impactful marketing campaigns that resonate with our target audiences.

Duties

- Develop comprehensive PPC strategies utilizing Google Ads (formerly AdWords), Bing Ads, and Facebook Advertising to meet campaign objectives.
- Manage daily campaign setup, optimization, and performance analysis to ensure maximum efficiency and effectiveness.
- Conduct detailed keyword research using SEO tools and SEM techniques to identify high-value search terms for targeted campaigns.
- Monitor media performance analytics through Google Analytics, Google Tag Manager, and other web analytics tools to inform data-driven decision making.
- Oversee marketing campaign budget management, ensuring optimal allocation of resources across paid search marketing, social media advertising, and affiliate marketing initiatives.
- Collaborate with cross-functional teams on media planning and media buying strategies for e-commerce platforms and other digital channels.
- Generate detailed web analytics reporting and insights using spreadsheets, pivot tables, and dashboards to track KPIs such as conversions, click-through rates, and ROI.




- Implement conversion optimization tactics to improve landing page performance and overall campaign success.
- Stay current with industry trends in digital marketing, SEM, SEO tools, and media performance analytics to continuously refine strategies.

Qualifications

- Proven experience managing PPC campaigns across Meta (Facebook/Instagram), Google Ads (AdWords), Bing Ads, and Microsoft Ads platforms.
- Strong knowledge of paid search marketing (SEM), social media management, media buying, and digital marketing best practices.
- Expertise in performance marketing metrics including conversion tracking, ROI analysis, and media performance analytics.
- Proficiency with Google Analytics, Google Tag Manager, DoubleClick (now part of Google Marketing Platform), and other web analytics/reporting tools.
- Skilled in keyword research techniques using SEO tools; familiar with SEO fundamentals for integrated campaign success.
- Experience managing budgets in a search marketing role with a focus on budgeting accuracy and ROI maximization.
- Ability to analyze large datasets using spreadsheets, pivot tables, and data visualization tools for actionable insights.
- Solid understanding of e-commerce platforms and the role of paid search in driving online sales.
- Excellent communication skills to clearly present campaign results and strategic recommendations to stakeholders.

Join us if you’re passionate about leveraging data-driven insights to craft compelling digital advertising campaigns that deliver real results!

Pay: ₹47,805.98 - ₹48,000.00 per month

Benefits:

- Health insurance
- Paid time off

Work Location: Remote

📌 PPC Specialist - Meta and Google (India)
🏢 Jna entertainment specialists
📍 India