Product Marketing Manager

Location: Ahmedabad, Gujarat
Job Type: Full-Time
Experience: 5+ Years
Department: Product Marketing

Job Summary

We are looking for an experienced Product Marketing Manager to lead go-to-market strategy, product positioning, messaging, and growth initiatives for telecom and communication software products.

The ideal candidate should have solid experience in Product Marketing, preferably within the Telecom, VoIP, Unified Communications, or B2B SaaS industry, along with a good understanding of technologies such as VoIP, IP PBX, Contact Center Solutions, Auto Dialers, SIP, and Cloud Telephony.

Key Responsibilities

- Develop and execute product marketing strategies for telecom and communication products.
- Define product positioning, messaging, and unique value propositions for different customer segments.
- Develop and execute Go-to-Market (GTM) strategies for new product launches and feature releases.
- Conduct market research, customer analysis, and competitor benchmarking.
- Create product marketing collateral such as brochures, presentations, datasheets, case studies, whitepapers, and website content.
- Work closely with the Sales team to develop sales enablement materials and product demonstrations.
- Support lead generation initiatives through webinars, product launches, email campaigns, and digital marketing activities.




- Collect customer feedback and market insights to support product roadmap and feature prioritization.
- Collaborate with Product Managers to ensure product messaging aligns with customer requirements.
- Track product performance, customer adoption, and campaign effectiveness using relevant KPIs.
- Represent the organization at customer meetings, exhibitions, webinars, and industry events.

Required Qualifications & Skills

- Bachelor's degree in Marketing, Business Administration, Engineering, or a related field.
- MBA in Marketing is preferred.
- 5+ years of experience in Product Marketing, preferably in Telecom, VoIP, Unified Communications, or SaaS.
- Strong understanding of:
- VoIP
- IP PBX
- Contact Center Solutions
- Predictive & Auto Dialers
- SIP
- Cloud Telephony
- Unified Communications (UC)
- Excellent communication, presentation, and storytelling skills.
- Experience in product launches, GTM strategy, and sales enablement.
- Strong market research, customer analysis, and competitive analysis skills.
- Strong project management and cross-functional collaboration abilities.

Preferred Skills

- Experience in a B2B SaaS or Telecom Product company.
- Familiarity with CRM platforms such as Salesforce, HubSpot, or Zoho CRM.
- Knowledge of SEO, digital marketing, and product analytics.
- Experience with AI-powered communication products is an added advantage.

Pay: ₹700,000.00 - ₹800,000.00 per year

Work Location: In person

📌 Product Marketing Manager (India)
🏢 TCG Digital
📍 India