Digital Marketing Manager

Company: Lamppost Digital
Location: Tiruchirappalli – Work from Office
Employment Type: Full time
Experience: 3–7 years in digital marketing, including team and client management experience

About the Role

Lamppost Digital is looking for an experienced and responsible Digital Marketing Manager to manage client accounts, lead the marketing team, and take complete ownership of strategy, execution, performance, and delivery.

This is a hands-on managerial role suitable for someone who can understand a client’s business objectives, convert them into practical marketing plans, guide the team, review the quality of execution, and ensure that all commitments are delivered on time.

The candidate should be capable of managing multiple accounts independently while maintaining strong communication with clients and internal teams.

Key ResponsibilitiesClient Strategy and Account Management

- Understand each client’s business, industry, target audience, objectives, and challenges.
- Develop practical digital marketing strategies aligned with the client’s goals and approved scope.
- Prepare monthly and quarterly marketing plans with clear priorities, deliverables, timelines, and KPIs.
- Manage client onboarding, requirement collection, approvals, reviews, and ongoing communication.
- Conduct regular client review meetings and present progress, performance, challenges, and recommendations.
- Build strong client relationships and support account retention and growth.

Team and Delivery Management

- Lead and coordinate the digital marketing team across content, social media, SEO, paid advertising, design, video, websites, and automation.
- Convert approved strategies into clear tasks, responsibilities, priorities, and deadlines.
- Monitor daily and weekly progress across all client accounts.
- Ensure work is assigned according to team capability, workload, and delivery priorities.
- Review content, campaigns, creatives, reports, and other deliverables before client submission or publication.
- Ensure all deliverables meet the required quality, brand, accuracy, and timeline standards.
- Identify delays, execution gaps, dependencies, and risks early and take corrective action.
- Reduce missed deadlines, avoidable rework, and dependency on continuous leadership follow-up.
- Guide, train, and support team members to improve their performance and accountability.

Campaign and Performance Management

- Oversee social media marketing, SEO, content marketing,



performance campaigns, email marketing, websites, analytics, CRM, and marketing automation activities.
- Plan and monitor Meta Ads, Google Ads, remarketing, lead-generation, and awareness campaigns.
- Track campaign budgets, leads, conversions, engagement, traffic, and other agreed KPIs.
- Use analytics and campaign data to identify opportunities and recommend improvements.
- Ensure reports provide meaningful observations and recommendations—not only numbers.
- Stay updated on digital marketing trends, platform changes, AI tools, and automation opportunities.

Process and Operational Ownership

- Maintain proper project documentation, task trackers, content calendars, approvals, campaign records, and reports.
- Ensure the team consistently follows company SOPs, workflows, and quality-control processes.
- Improve internal systems for planning, communication, reporting, and delivery.
- Monitor team productivity and ensure that time spent results in measurable task progress.
- Coordinate with leadership regarding account status, resource requirements, delivery risks, and growth opportunities.
- Support proposals, client presentations, audits, pitches, and project estimations when required.

Required Skills

- Strong understanding of digital marketing strategy and execution.
- Practical knowledge of social media marketing, SEO, content strategy, Meta Ads, Google Ads, and analytics.
- Proven experience managing digital marketing clients or accounts.
- Experience leading or coordinating a marketing team.
- Robust project planning, delegation, follow-up, and quality-review abilities.
- Ability to manage multiple clients and deadlines without losing attention to detail.
- Strong analytical and problem-solving skills.
- Clear written and verbal communication.
- Professional client-handling and presentation skills.
- Working knowledge of tools such as Meta Business Suite, Google Ads, GA4, Search Console, GTM, WordPress, and SEO tools.
- Familiarity with project-management systems such as Asana, Clockify, or similar tools.
- Understanding of AI-assisted marketing, CRM, WhatsApp automation,



and email marketing will be an advantage.

Qualifications

- Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field.
- 3–7 years of practical digital marketing experience.
- At least 1–2 years of experience managing a team, client accounts, or complete project delivery.
- Previous experience in a digital marketing agency is strongly preferred.
- Relevant certifications in Google Ads, Meta Ads, Analytics, SEO, or digital marketing will be an advantage.

What We Are Looking For

We are looking for someone who:

- Takes complete ownership from planning through delivery and reporting.
- Can lead people while remaining involved in execution and problem-solving.
- Thinks from both the client’s business perspective and the agency’s delivery perspective.
- Can make practical decisions without waiting for continuous supervision.
- Maintains quality while respecting timelines, budgets, and approved scope.
- Uses AI and automation tools responsibly, with proper thinking, verification, and refinement.
- Is organised, proactive, dependable, and comfortable working in a growing agency setting.
- Can bring clarity, structure, and accountability to the marketing team.

Performance Expectations

Performance in this role will be evaluated based on:

- On-time completion of client deliverables.
- Quality and accuracy of work delivered.
- Client satisfaction, communication, and account retention.
- Achievement of agreed campaign and marketing KPIs.
- Effective utilisation and development of team members.
- Reduction in delays, missed tasks, and avoidable rework.
- Quality of reporting, analysis, and recommendations.
- Consistent adherence to workflows, documentation, and SOPs.
- Ability to manage accounts with minimal leadership intervention.

Why Join Lamppost Digital?

- Opportunity to lead a growing digital marketing team.
- Work with businesses across different industries and growth stages.
- Exposure to digital marketing, websites, technology, AI, CRM, and automation.
- Freedom to contribute ideas and improve systems and processes.
- Opportunity to grow into a larger strategic and operational leadership role based on performance.

Job Type: Full-time
Work Mode: Work from Office
Work Location: Tiruchirappalli, Tamil Nadu

Pay: From ₹20,000.00 per month

Experience:

- Digital marketing: 3 years (Required)

Work Location: In person

📌 Digital Marketing Manager (India)
🏢 Lamppost Digital
📍 India