Job Description – Assistant Sales Manager

Position: Assistant Sales Manager – Tanks & Silos
Experience: 10+ Years
Department: Sales & Business Development
Location: Noida
Employment Type: Full-Time

About the Role

Rostfrei Steels is looking for an experienced and result-oriented Asst. Sales Manager – Tanks & Silos with 10+ years of proven experience in industrial tanks, storage tanks, silos, pressure vessels, process equipment, engineering products, project sales, and B2B industrial sales.

The ideal candidate should have strong exposure to industrial storage solutions, stainless steel tanks, process tanks, silos, bulk storage systems, EPC projects, manufacturing plants, infrastructure projects, and industrial customers, with a proven ability to generate new business and independently manage the complete sales cycle.

The candidate will be responsible for developing new customers, building relationships with EPC contractors and consultants, identifying upcoming projects, generating enquiries, converting opportunities into profitable orders, and achieving assigned sales targets.

Key Responsibilities

· Develop and execute sales strategies for Tanks, Silos and Industrial Storage Solutions.

· Identify and develop new business opportunities across industrial and project-based markets.

· Generate enquiries for stainless steel tanks, storage tanks, silos, process tanks and customized fabricated equipment.

· Build and maintain strong relationships with EPC contractors, consultants, project developers, OEMs, plant heads, procurement teams, engineering companies and industrial customers.

· Identify upcoming greenfield and brownfield projects and develop a strong project pipeline.

· Develop business opportunities in industries such as:

o Food & Beverage

o Dairy

o Pharmaceuticals

o Chemicals

o Fertilizers

o Distilleries & Breweries

o Cement

o Power

o Water & Wastewater

o Specialty Chemicals

o Oil & Gas

o FMCG

o Other process and manufacturing industries

· Understand customer requirements, technical specifications, drawings and project requirements to propose suitable tank and silo solutions.

· Coordinate with technical, design, estimation, production, quality and commercial teams for enquiries, costing and quotations.

· Prepare and follow up on technical and commercial proposals.

· Handle commercial negotiations, pricing discussions and order closures.





· Manage the complete sales cycle from lead generation → enquiry → technical discussion → costing → quotation → negotiation → order booking → execution coordination → payment follow-up.

· Develop new customers and strengthen relationships with existing key accounts.

· Conduct regular market, customer and competitor analysis.

· Monitor sales targets, revenue, margins, order booking and collection performance.

· Maintain an updated project pipeline and provide accurate sales forecasts.

· Prepare regular sales reports, project reports, MIS and sales forecasts for management.

· Participate in customer meetings, project meetings, exhibitions, conferences and industry events.

· Coordinate with project execution teams to ensure smooth handover of confirmed orders.

· Ensure timely follow-up for payments, outstanding receivables and commercial closures.

· Travel extensively for customer meetings, project visits and business development activities.

· Ensure achievement of assigned monthly, quarterly and annual sales targets.

Required Experience & Skills

· 10+ years of experience in Sales / Business Development, preferably in:

o Industrial Tanks

o Storage Tanks

o Stainless Steel Tanks

o Silos

o Process Equipment

o Pressure Vessels

o Engineering Products

o Fabricated Equipment

o EPC / Project Sales

o Industrial Project Sales

· Strong understanding of project-based B2B industrial sales.

· Experience in selling customized / engineered products to industrial customers.

· Existing network among EPC companies, consultants, contractors, OEMs, plant owners and industrial customers will be a strong advantage.

· Proven track record of achieving sales targets and closing large-value project orders.

· Strong understanding of customer specifications, technical requirements and commercial proposals.

· Good understanding of quotations, costing, margins, payment terms and commercial negotiations.

· Strong negotiation, communication and presentation skills.





· Ability to independently develop territories, customers and project pipelines.

· Ability to identify decision-makers and convert project opportunities into orders.

· Willingness to travel extensively for customer and project visits.

Preferred Candidate Profile

The ideal candidate should be a hands-on project sales professional who understands the complete sales process for industrial equipment and can independently generate new business.

Candidates having experience in Tanks / Silos + Stainless Steel / Engineering Products + EPC / Project Sales will be strongly preferred.

Experience in selling customized tanks, silos or fabricated equipment to process industries, manufacturing companies and EPC contractors will be an added advantage.

The candidate should have a strong commercial mindset, excellent customer relationships and the ability to convert technical/project requirements into profitable business opportunities.

Education

MBA/PGDM in Sales & Marketing or B.E./B.Tech/Diploma in Mechanical, Civil, Chemical, Production or related engineering discipline will be preferred.

Key Performance Indicators (KPIs)

· New business generation

· Tank & silo order booking

· Achievement of sales targets

· Revenue generation

· Gross margin / profitability

· New customer acquisition

· Project pipeline development

· Enquiry generation

· Conversion ratio

· Average order value

· Collection / receivables

· Customer relationship development

· Repeat business from existing customers

Compensation

Salary: Competitive, based on experience and current market standards.
Incentives: Performance-based incentives as per company policy.

Ideal Candidate

A 10+ years experienced Sales Manager with a robust background in Tanks, Silos, Stainless Steel / Engineering Products and EPC / Project Sales, capable of developing large B2B accounts, building strong relationships with EPC contractors and industrial customers, identifying upcoming projects, and generating profitable tank and silo orders for Rostfrei Steels.

Pay: ₹45,000.00 - ₹60,000.00 per month

Benefits:

- Health insurance
- Provident Fund

Application Question(s):

- How many years of experience do you have ?
- What's your current Ctc ?
- What's your Ectc ?
- How many days in your notice period ?

Work Location: In person

📌 Assistant Sales Manager (Noida)
🏢 Rostfrei Steels
📍 Noida