About Rewafin

Rewafin builds a lending operating system with the ledger built in, covering loan origination, servicing, collections, credit policy and accounting in one system for banks, NBFCs, co-operative banks and MFIs.

Role summary

We are looking for a Brand & Digital Marketing Manager from the BFSI digital media industry to manage Rewafin's brand, LinkedIn presence, media coverage and content on a day-to-day basis.

Key responsibilities

- Manage the Rewafin brand guidelines, messaging and templates across all channels
- Plan and run LinkedIn brand awareness campaigns, including the company page, founders' profiles and paid campaigns
- Build and manage relationships with BFSI, fintech and business journalists; secure articles, interviews and news coverage in print and digital media
- Coordinate with the PR agency on press releases, media placements and awards
- Manage the blog and newsletter: content calendar, writing, editing and publishing
- Produce videos and podcast episodes with freelancers, from script to publishing




- Maintain the press kit and media page on the website
- Track and report brand and content performance every month

Requirements

- 4–8 years of experience in marketing, content or communications, with at least 3 years in BFSI or fintech digital media, BFSI-focused agencies, or marketing at a BFSI technology company
- Existing relationships with journalists and editors covering banking, NBFCs or fintech
- Excellent writing and editing skills on financial and regulatory topics
- Hands-on experience with LinkedIn content and paid campaigns
- Experience producing video or podcast content
- Strong planning and execution skills; able to manage agencies and freelancers
- Open to travel for expos and industry events across India and internationally

Positive to have

- Understanding of lending and NBFC or banking regulations
- Experience in B2B SaaS or fintech marketing

Work Location: In person

📌 Brand & Digital Marketing Manager (India)
🏢 Rewafin
📍 India