Content Creator – Interiors

Company: AMICHA
Website: www.AMICHA.space
Role: Content Creator – Interiors
Experience: 1–4 years
Engagement: Full-time / Freelance / Contract
Location: Remote / Hybrid

About AMICHA

AMICHA is building an AI-first platform for interiors, bringing together interior design, spaces, materials, furniture, products and technology.

We are looking for a creative and highly hands-on Content Creator – Interiors who can turn interior topics into engaging visual content for Instagram and other social platforms.

This is a visual storytelling role. You should have a strong eye for interiors and be able to create attractive, realistic and engaging content using whatever approach works best — traditional content creation, internet research, Instagram tools, video editing, or AI.

The Role

The AMICHA team will provide the topics/content themes.

You will take those topics and turn them into compelling content.

The target is approximately:

30 content pieces per month

This can include:

- Instagram Reels
- Short-form videos
- Image posts
- Carousels
- Before/after content
- Interior inspiration
- Educational content
- Product/material content
- Trends
- Tips & hacks
- Interior transformations
- Story-based content

The goal is not simply to "make 30 posts."

The goal is to create content that people stop scrolling for, watch, save and share.

What You Will Do1. Convert Topics into Content

Topics will be provided by the AMICHA team.

You will decide:

- What is the best format?
- Should it be a Reel, carousel or image?
- What should the hook be?
- What visuals should be used?
- What should happen in the first 2–3 seconds?
- How should the story progress?
- What text should appear on screen?
- What music/audio should be used?
- How can the content become more engaging?

For example:

Topic: "5 mistakes people make when designing a kitchen"

You could create:

Hook → Kitchen visual → Mistake #1 → Visual example → Mistake #2 → Visual example → Solution → CTA

2. Create Content Using Multiple Methods

We do not expect every piece of content to be AI-generated.

You should be comfortable using whichever method produces the best result.

Traditional Content Creation

- Shoot videos using a phone
- Record interiors
- Capture furniture/materials
- Shoot behind-the-scenes content
- Record talking-head videos where appropriate
- Create before/after videos
- Capture demonstrations
- Use existing photographs and videos

Internet Research

Use publicly available references and inspiration to:

- Find interesting interiors
- Discover design trends
- Research materials and products
- Find relevant visual references
- Identify viral content formats
- Understand what is performing well





Content must be appropriately sourced/licensed and should not simply copy another creator's work.

Instagram-Native Creation

You should be comfortable creating content directly using Instagram features such as:

- Reels
- Stories
- Text overlays
- Music
- Trending audio
- Templates
- Transitions
- Filters/effects
- Remix
- Collab
- Green screen
- Speed controls
- Captions
- Stickers and interactive elements

Video Editing

Use tools such as:

- CapCut
- Adobe Express
- Premiere Pro
- Canva
- InShot
- VN
- After Effects
- Or equivalent tools

AI-Assisted Creation

AI can be used wherever it improves the content.

For example:

- Generate interior images
- Create realistic room transformations
- Generate backgrounds
- Modify images
- Create short video sequences
- Animate still images
- Generate voiceovers
- Create visual concepts
- Assist with scripts and hooks

Tools could include:

- ChatGPT
- Gemini
- Midjourney
- Adobe Firefly
- Runway
- Kling
- Veo
- Sora
- Other emerging tools

You do not need to use AI for everything. We care about the final content, not which tool was used to create it.

3. Create Realistic & High-Quality Visuals

Whether the visual comes from a camera, an existing image, an Instagram template or AI, the final output should look:

- Realistic
- Premium
- Relevant
- Visually attractive
- Consistent with interiors
- Social-media ready

You should have a strong eye for:

- Composition
- Lighting
- Colours
- Materials
- Furniture
- Architecture
- Proportions
- Camera angles
- Visual hierarchy

4. Create Instagram Reels

A major part of the role will be creating Reels.

You will work on:

- Hooks
- Storytelling
- Visual sequencing
- Editing
- Transitions
- Music
- Trending audio
- Text overlays
- Captions
- Voiceovers
- Pacing
- Calls-to-action

You should understand that a good Reel is not simply a collection of beautiful interior images.

It needs a reason to watch.

5. Research What Is Trending

You should regularly explore:

- Instagram
- Pinterest
- YouTube
- Interior design creators
- Architecture accounts
- Furniture brands
- Material brands
- Home décor accounts
- AI design accounts
- Viral Reel formats

Identify:

- What is trending?
- What formats are getting engagement?
- What topics are people interested in?
- What can AMICHA do differently?

Bring ideas to the team.

6. Repurpose Content

One idea should potentially become multiple pieces of content.

For example:





"Kitchen Storage Ideas"

Could become:

- 30-second Reel
- Carousel of 7 ideas
- Before/after image
- Story poll
- Short tip video
- Pinterest-style image

You should be able to extract maximum content value from a topic.

Monthly Output

Target: ~30 content pieces/month

The exact mix will depend on the content calendar.

For example:

ContentApprox. MonthlyInstagram Reels20–25Carousels / Image Posts5–10Stories / Additional contentAs required

The mix is flexible.

Quality, creativity and consistency are more important than blindly hitting a number.

Skills RequiredEssential

- Strong understanding of Instagram
- Good video editing skills
- Strong visual sense
- Understanding of interior/design aesthetics
- Ability to create Reels
- Ability to research content online
- Ability to create content independently
- Good understanding of social-media trends
- Strong attention to detail
- Ability to tell a story visually

Good to Have

- Interior design / architecture experience
- Photography
- Videography
- Graphic design
- Motion graphics
- Copywriting
- AI image/video generation
- Experience with interior/furniture/material brands
- Experience growing an Instagram page

What We Are Looking For

We are looking for someone who can take a simple instruction such as:

"Create content about kitchen lighting."

and independently figure out:

Idea → Hook → Format → Visuals → Creation → Editing → Music → Text → Reel → Publish-ready content

You should be comfortable saying:

"I have a better way to present this."

We want a creator, not just an editor.

Success Metrics

Your success will be evaluated on:

- ~30 quality content pieces/month
- Visual quality
- Creativity
- Content consistency
- Reel watch time
- Engagement
- Saves
- Shares
- Follower growth
- Ability to identify trends
- Ability to generate new content ideas
- Speed of execution
- Ability to work independently

Portfolio

Portfolio is mandatory.

Please share examples of:

- Instagram Reels
- Interior/design content
- Short-form videos
- Carousels
- Before/after content
- Product/content storytelling

AI-generated work can be included, but AI experience is not mandatory.

We are primarily interested in seeing your creative thinking and content quality.

Ideal Candidate

You could be:

- Content Creator
- Social Media Creator
- Reel Creator
- Video Editor
- Interior Content Creator
- Visual Designer
- Interior/Architecture student
- Freelance Creator

The most significant thing is that you are creative, curious, visually strong and willing to experiment.

In one sentence:

If you can turn an interior topic into a Reel that makes someone stop scrolling, we want to talk to you.

Pay: ₹10,000.00 per month

Work Location: Remote

📌 Content Creator – Interiors (India)
🏢 Gluue Technology
📍 India