Performance Marketing Manager – E-Commerce / D2CCompany Description

Being a renowned name in the Home Décor and Craft industry, VibeCrafts is focused on Quality more than quantity. We have a clear vision to provide the best possible service in terms of making and delivering products, along with complete customer support.

VibeCrafts.com is managed by the parent company Wishbag Online Pvt. Ltd. We are a growing e-commerce platform dealing in Home Décor, Crafts, Home Furnishing, Furniture, Lighting, Mirrors, Paintings, and Lifestyle products.

Our endeavour is to provide our customers with a delightful online shopping experience by all means.

Website: vibecrafts.com

We are looking for an experienced Performance Marketing Manager with strong hands-on experience in D2C and E-Commerce businesses.

The candidate will be responsible for creating, executing, managing, and scaling paid acquisition campaigns with a primary focus on driving traffic, conversions, revenue, and profitable growth through our own e-commerce website.

The ideal candidate should have hands-on experience managing performance marketing for an owned D2C/E-Commerce website, preferably on Shopify, along with experience managing large advertising budgets, analyzing performance data, improving ROI/ROAS, and leading a performance marketing team.

This is a Manager-level role requiring strong ownership, strategic thinking, hands-on campaign management, team leadership, and the ability to drive measurable business growth.

Roles & ResponsibilitiesPerformance Marketing & Growth

- Build and manage acquisition campaigns across various channels including Social, SEM, PPC, Display, Shopping, and Remarketing to drive website traffic, revenue, and increase ROI.
- Develop and execute performance marketing strategies for D2C and E-Commerce growth.
- Drive qualified traffic, conversions, customer acquisition, and revenue through the company's own e-commerce website.
- Take ownership of website growth through paid acquisition channels.
- Plan and manage campaign budgets across Google Ads, Meta/Facebook Ads, Instagram Ads, Display, and other relevant digital channels.
- Optimize campaigns based on data-driven insights and business objectives.
- Deliver quantifiable improvements in ROAS, ROI, CPA, CAC, conversion rate, and revenue.
- Identify marketing performance issues and perform root-cause analysis using Google Analytics and other analytics tools.
- Continuously identify opportunities to scale campaigns while maintaining profitability and efficiency.
- Analyze customer acquisition and website conversion data to identify growth opportunities.

Google & Meta Advertising

- Plan, execute, and optimize Google Ads and Meta Ads campaigns.
- Manage Google Search, Shopping, Performance Max, Display, Remarketing, and other relevant campaigns.
- Manage Facebook and Instagram advertising campaigns for customer acquisition and remarketing.
- Monitor campaign performance and make regular adjustments to budgets, bids, targeting, creatives, audiences, keywords, and placements.
- Conduct A/B testing of ad copies, creatives, audiences, campaigns, and landing pages.
- Monitor search results and search performance across major paid search channels.

Analytics & Reporting

- Analyze campaign performance using Google Analytics/GA4 and other analytics platforms.




- Monitor and evaluate key performance metrics such as ROAS, ROI, CAC, CPA, CPC, CTR, CPM, conversion rate, revenue, and customer acquisition cost.
- Identify performance issues and determine their root causes.
- Develop easy-to-use reports, dashboards, and performance visualizations for internal stakeholders.
- Prepare reporting related to:
- Marketing planning and budgeting
- Marketing ROI
- Campaign impact
- Demand funnel
- Operational efficiency
- Strategic KPIs
- Revenue and acquisition growth
- Produce regular performance reports and communicate important KPIs and actionable insights to management.

D2C & E-Commerce Website Growth

- Must have experience driving traffic and revenue to an owned D2C/E-Commerce website.
- Work closely with the website/e-commerce team to improve website conversion rates and customer journey.
- Analyze website funnel performance including traffic, product views, add-to-cart, checkout, and purchase conversion.
- Identify opportunities to improve landing pages, product pages, checkout flow, and overall website performance.
- Analyze product/category-level performance and identify products with strong growth potential.
- Work with the creative and marketing teams to develop and test strategies that improve acquisition and conversion.
- Experience working with Shopify or another major e-commerce platform will be highly preferred.

WhatsApp & Email Marketing

- Plan and execute WhatsApp marketing campaigns for customer engagement, remarketing, abandoned carts, offers, and repeat purchases.
- Work on Email Marketing campaigns and customer retention initiatives.
- Coordinate paid acquisition with WhatsApp and email campaigns to improve overall customer value and repeat purchases.

Team Management

- Lead and manage the Performance Marketing / Digital Marketing team.
- Assign responsibilities, targets, and KPIs to team members.
- Monitor team performance and ensure timely execution of campaigns.
- Train and mentor junior performance marketing executives.
- Review campaign performance with team members and provide strategic direction.
- Coordinate with creative, content, e-commerce, website, product, sales, and customer support teams.
- Ensure the team works toward overall revenue, acquisition, and profitability goals.
- Take ownership of team performance and overall paid marketing outcomes.

Required Experience, Skills & QualificationsMandatory Requirements

- Minimum 3–6 years of relevant experience in Performance Marketing / Digital Marketing.
- E-Commerce experience is mandatory.
- D2C experience is mandatory.
- Must have hands-on experience driving traffic, conversions, and revenue to an owned E-Commerce/D2C website.
- Experience managing campaigns for a company's own website/business, rather than only managing client accounts, is strongly required.
- Team handling/people management experience is mandatory for this Manager-level position.




- Hands-on experience with Google Ads and Meta/Facebook/Instagram Ads.
- Strong understanding of PPC, Paid Social, Display, Shopping, Remarketing, and Performance Marketing.
- Experience managing and optimizing significant advertising budgets.
- Strong understanding of ROAS, ROI, CAC, CPA, CPC, CTR, CPM, conversion rate, and revenue metrics.
- Strong analytical and problem-solving skills.
- Experience with Google Analytics/GA4 and campaign performance reporting.
- Experience with Shopify or another e-commerce platform is highly preferred.
- Strong communication, leadership, and stakeholder-management skills.

Strongly Preferred

- Experience independently managing ₹50 lakh–₹1 crore+ monthly advertising budgets.
- Experience scaling an e-commerce/D2C website's traffic and revenue.
- Experience with Shopify website operations and e-commerce analytics.
- Experience with Google Merchant Center and Shopping/Product Feeds.
- Knowledge of conversion tracking, Google Tag Manager, Meta Pixel, and Conversions API.
- Experience with WhatsApp and Email Marketing.
- Experience with CRO, landing-page optimization, and A/B testing.
- Experience working with a creative team to develop performance-driven ad creatives.

Candidate Profile We Are Looking For

We are specifically looking for a Manager-level Performance Marketing qualified who:

- Has worked in a D2C/E-Commerce company.
- Has directly managed performance marketing for an owned e-commerce website.
- Has a proven track record of driving website traffic and revenue.
- Has hands-on experience with Google Ads + Meta Ads.
- Has managed substantial advertising budgets.
- Understands performance marketing beyond just impressions, clicks, and reach.
- Can explain actual ad spend, revenue, ROAS, CAC/CPA, and growth achieved.
- Has experience building, managing, and leading a team.
- Can independently take ownership of the performance marketing function and contribute to overall business growth.

Important

Candidates with only agency experience, lead-generation experience, social media management experience, or candidates who have not directly driven traffic and revenue for an E-Commerce/D2C website will not be preferred.

Key Performance Indicators (KPIs)

The selected candidate will be responsible for measurable improvements in:

- Website Revenue
- Paid Traffic
- ROAS
- ROI
- CAC
- CPA
- Conversion Rate
- Average Order Value (AOV)
- Customer Acquisition
- Marketing Spend Efficiency
- Repeat Customer Revenue
- Overall E-Commerce Growth

Experience

3–6 years of relevant experience in Performance Marketing / Digital Marketing

E-Commerce Experience: Mandatory
D2C Experience: Mandatory
Owned E-Commerce Website Growth Experience: Mandatory
Team Handling Experience: Mandatory
Shopify Experience: Strongly Preferred

Salary & Benefits

Salary: ₹50,000 – ₹70,000 In-Hand per Month

- Manager-level position
- Salary based on relevant experience, expertise, and interview performance
- On-time salary
- All Sundays Off
- Good working environment
- Opportunity to work with a growing D2C/E-Commerce brand and manage large-scale performance marketing campaigns

Contact Details

HR Contact Number: +91-XXXXXXXXXX
Email I’d – [email protected]
Website: vibecrafts.com

Pay: Up to ₹70,000.00 per month

Benefits:

- Provident Fund

Work Location: In person

📌 Performance Marketing Manager (India)
🏢 wishbag online
📍 India