JOB DESCRIPTION FOR BUSINESS DEVELOPMENT MANAGER (BDM)

ICAT Design & Media College, ( Bangalore, Bommanhalli)

About ICAT: http://www.icat.ac.in

ICAT Design & Media College is a leading institution focused on creative education andindustry-oriented programmes in areas such as Animation, VFX, Game Design, UI/UX,Visual Communication, Fashion Design, Interior Design and other creative-mediadisciplines.

We are looking for an Fresher or Experienced and result-oriented Business DevelopmentManager to join our ICAT campus and support our student admissions and counsellingfunction.

Position Details:

Particulars / Details

- Designation - Business Development Manager
- Location - Chennai / Bangalore
- Department - Admissions / Marketing
- Employment Type - Full time
- Experience - Fresher, 1-2 Years
- Qualification - MBA / PGDMA
- Reporting To - Campus Head
- Language - English, Kannada( Manditory)
- Vehicle - Two wheeler (Manditory)

Job Summary: We are looking for energetic, target-oriented, and customer-focusedprofessionals to join our Admissions & Business Development team. The role involvesgenerating student admissions, counselling prospective students and parents, conductingoutreach activities, building institutional partnerships, and achieving enrolment targets forImage Creative Education and ICAT Design & Media College.

Key Responsibilities:

- Generate admissions through walk-ins, enquiries, referrals, and digital leads.
- Counsel prospective students and parents regarding career opportunities, courses,curriculum, and placements.
- Follow up with enquiries through calls, emails, WhatsApp, and personal meetings.




- Conduct career guidance sessions, seminars, workshops, and educationalpresentations.
- Visit schools, colleges, coaching centres, and educational institutions to buildrelationships and generate leads.
- Organize and participate in education fairs, exhibitions, campus activities, andpromotional events.
- Coordinate with the Marketing team for lead generation campaigns and conversionactivities.
- Maintain accurate student enquiry records in CRM/ERP.
- Develop strong relationships with educational consultants, and corporate partners.
- Provide timely reports on enquiries, conversions, revenue, and market feedback.
- Support admission documentation and onboarding processes.
- Stay updated on industry trends, competitor activities, and new educational programs.

Outreach & Marketing Support:

- Participate in school and college visits, seminars, workshops, education fairs andopen-house activities.
- Support marketing initiatives for generating quality student enquiries.
- Conduct programme presentations and career-awareness sessions.
- Develop relationships with schools, colleges and career counsellors.
- Support local admission and promotional activities in ICAT Campus.

Preferred Candidate Profile:





- Excellent verbal and written communication skills in English and the locallanguage.
- Passionate about counselling students and helping them build successful careers.
- Self-motivated with a positive attitude and solid interpersonal skills.
- Willingness to travel for school visits, educational events, and business developmentactivities.
- Ability to work in a target-driven environment.

What We Expect From You:

- Take ownership of the assigned territory/campus and continuously identify newadmission opportunities.
- Achieve admission and revenue targets through effective lead conversion andfollow-up.
- Convert enquiries into admissions through strong counselling, communication,and relationship-building skills.
- Build a strong local network with schools, colleges, consultants, corporates, andother educational institutions.
- Drive outreach activities through school/college visits, seminars, career guidancesessions, fairs, and events.
- Work closely with the Marketing and Academic teams to improve lead quality,conversion, and student experience.
- Maintain accurate CRM/ERP records and provide timely updates on leads,conversions, revenue, and market activities.
- Demonstrate initiative, energy, and accountability in achieving business goals.
- Understand and promote ICAT/ICE programmes effectively, including coursestructure, career opportunities, and placement prospects.
- Be willing to travel and actively engage with the market to generate new leads andstrengthen institutional relationships.

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Business Development Manager (BDM) (India)
🏢 ICAT Design and Media College
📍 India