Organization: LA Excellence IAS Academy
Department: Marketing & Business Development
Employment Type: Full time
Experience: 2–4 years preferred
Salary: ₹30,000 – ₹40,000 per month
Location: As per Academy requirement

About LA Excellence IAS Academy

LA Excellence IAS Academy is an educational institution focused on providing quality coaching, academic guidance, and competitive examination preparation. We are looking for an experienced and result-oriented Marketing Executive to strengthen our student outreach, lead generation, brand visibility, and admissions growth.

Job Summary

The Marketing Executive will be responsible for planning and executing marketing activities to increase the Academy's visibility, generate qualified student leads, drive enquiries, and support admissions. The candidate should have strong knowledge of both online and offline marketing, with the ability to independently execute campaigns and measure their performance.

Key Responsibilities

- Develop and execute marketing strategies to increase student enquiries and admissions.
- Generate qualified leads through online and offline marketing activities.
- Plan and execute digital marketing campaigns across relevant platforms.
- Manage and coordinate social media marketing activities.
- Coordinate with the content, design, and video teams for marketing campaigns.
- Plan promotional campaigns for new batches, courses, seminars, workshops, and events.
- Identify and develop partnerships with colleges, universities, educational institutions, and other relevant organizations.
- Conduct and coordinate college visits, student outreach programs, seminars, and promotional activities.
- Explore new channels for student acquisition and lead generation.
- Monitor competitors, market trends, and student preferences.
- Coordinate with the admissions and counselling teams to ensure effective lead conversion.
- Track marketing leads, enquiries, conversion rates, and campaign performance.




- Prepare regular marketing performance reports for management.
- Manage marketing budgets and ensure cost-effective campaign execution.
- Coordinate with external vendors, agencies, printers, event organizers, and promotional partners when required.
- Build and maintain relationships with colleges, student communities, educational networks, and other relevant stakeholders.
- Ensure consistent brand communication across marketing channels.

Digital Marketing Responsibilities

- Plan and monitor campaigns through platforms such as Google, Meta, Instagram, YouTube, and other relevant channels.
- Coordinate paid advertising campaigns and monitor campaign performance.
- Improve lead generation through digital campaigns and landing pages.
- Monitor metrics such as leads, cost per lead, conversion rate, reach, engagement, and ROI.
- Work with the creative team to develop advertisements, posters, videos, reels, and promotional content.
- Identify opportunities to improve the Academy's online presence and student engagement.

Offline Marketing Responsibilities

- Plan and execute college outreach and student engagement programs.
- Coordinate seminars, career guidance sessions, workshops, promotional events, and admission drives.
- Develop relationships with colleges and educational institutions.
- Identify suitable locations and channels for outdoor and local promotions.
- Manage promotional materials such as brochures, banners, standees, pamphlets, and other marketing collateral.
- Coordinate with field marketing teams and monitor their activities.

Required Skills





- Strong knowledge of marketing and lead-generation strategies.
- Experience in both digital and offline marketing.
- Excellent communication and interpersonal skills.
- Solid negotiation and relationship-management skills.
- Good analytical and problem-solving abilities.
- Ability to manage multiple campaigns simultaneously.
- Target-oriented and result-driven approach.
- Strong organizational and project-management skills.
- Good knowledge of MS Excel and reporting.
- Ability to work independently and take ownership of marketing activities.

Educational Qualification

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field preferred.
- MBA/PGDM in Marketing will be an added advantage.

Experience

2–4 years of relevant marketing experience preferred, particularly in:

- Education / EdTech
- Coaching institutes
- Student admissions
- Digital marketing
- Lead generation
- Business development
- College outreach
- Field marketing

Candidates with proven experience in generating leads and improving admissions through marketing activities will be preferred.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

- Qualified leads generated
- Cost per lead
- Lead-to-admission conversion
- Marketing campaign performance
- Student enquiries generated
- College/institution partnerships established
- Offline outreach performance
- Digital engagement and reach
- Marketing ROI
- Achievement of monthly targets

Salary & Benefits

Salary: ₹30,000 – ₹40,000 per month, based on experience and performance.

Additional benefits may include:

- Performance-based incentives
- Skilled and supportive work environment
- Career growth opportunities
- Opportunity to work in the education and competitive-examination sector
- Exposure to both digital and offline marketing

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person

📌 marketing executive (India)
🏢 La Excellence
📍 India