Job Title
Mobile App Marketing Qualified

Looking for an experienced Mobile App Marketing professional for driving growth and scale for Radio FM (https://play.google.com/store/apps/details?id=com.radio.fmradio) — 100 million+ downloads / among top 3 radio streaming app globally — a profitable, bootstrapped product where the focus is on real ROAS and performance, not vanity metrics.

The ideal candidate should be excellent in Google/Meta/Apple Ads with a strength in data analysis, deep product/user understanding and global app marketing experience.

Key Responsibilities

- Develop and execute data-driven marketing strategies across Google Ads, Meta Ads and Apple Search Ads.
- Manage and optimize paid user acquisition campaigns with a focus on positive ROI and high ROAS.
- Drive organic growth via ASO, content partnerships, influencer outreach, and other scalable growth levers.
- Identify and build strategic tie-ups and partnerships to open new avenues for user acquisition.
- Monitor key performance metrics, analyze trends,



and optimize campaigns based on insights.
- Work closely with product and creative teams to align marketing strategies with product vision.

Key Skills

- 3–6+ years of experience in mobile app marketing, with proven success in both organic and paid acquisition.
- Deep understanding of performance marketing across Google UAC and Apple Search Ads.
- Strong grasp of ROAS-based campaign structures, analytics, and performance attribution using MMP's.
- Experience marketing global mobile apps, preferably with exposure to entertainment or content-heavy products.
- Demonstrated ability to create and scale marketing strategies with measurable ROI.
- Excellent communication, analytical, and stakeholder management skills.

Product
Radio FM (100 million+ downloads / among top 3 radio streaming app globally)

Website
www.appsmartz.com

📌 Mobile App Marketing Manager (India)
🏢 AppSmartz
📍 India