About the Role

We are looking for a performance-driven Meta Ads Specialist who knows how to turn ad

spend into profitable revenue.

This is not a role for someone who has only run basic lead-generation campaigns or boosted

Instagram posts.

We’re looking for someone who has hands-on experience running Meta Ads for

E-commerce / Shopify brands, has delivered measurable results, and has experience

scaling revenue through paid advertising.

You will work closely with our team and clients to plan, launch, optimize and scale

performance marketing campaigns.

What You'll Be Responsible For

●Plan, launch and manage Meta Ads campaigns for E-commerce and Shopify

brands.

●Develop and execute strategies to increase revenue, ROAS and customer

acquisition.

●Analyze campaign performance and continuously optimize campaigns based on

data.

●Scale winning campaigns while maintaining healthy performance.

●Work on audience research, campaign structure, retargeting, prospecting and

creative testing.

●Identify performance bottlenecks and come up with actionable solutions.

●Work with creative teams to develop high-converting ad creatives, hooks, angles

and concepts.

●Understand the relationship between creative → CTR → CPC → CVR → CAC →

ROAS → Revenue.

●Monitor Shopify/store performance and identify opportunities to improve conversion.

●Communicate campaign performance and insights to clients.

●Participate in client calls and confidently explain strategy, performance and next

steps.

●Take ownership of problems instead of waiting for someone else to solve them.

Must-Have Skills

1. Meta Ads — MUST HAVE

●Strong hands-on experience with Meta Ads Manager.

●Experience running Meta Ads for E-commerce / Shopify brands.

●Proven experience delivering measurable results.

●Experience scaling ad spend and revenue, not just maintaining campaigns.

●Strong understanding of:





○Campaign structures

○Prospecting & retargeting

○Audience targeting

○Pixel & Conversions API basics

○Creative testing

○Funnel optimization

○ROAS, CAC, CPA, CTR, CPC, CPM, CVR and AOV

2. E-commerce & Shopify

●Valuable understanding of Shopify.

●Should understand how an e-commerce store works from traffic → product page →

checkout → purchase.

●Basic knowledge of Shopify store building/customization is preferred.

●Ability to identify basic CRO issues and recommend improvements.

3. Proven Performance

You should be able to show examples of campaigns/brands where you have:

Increased revenue → Scaled ad spend → Maintained/improved performance.

If you have successfully scaled an e-commerce brand from one revenue level to another, we

want to hear about it.

Good-to-Have Skills

Google Ads

●Experience running Google Ads campaigns for E-commerce / Shopify brands.

●Familiarity with Search, Shopping, Performance Max and remarketing campaigns.

●Understanding of Google Ads metrics such as ROAS, CPA, CTR, CPC, conversion

rate and impression share.

●Ability to conduct basic keyword research, search-term analysis and campaign

optimization.

●Experience setting up or working with Google Merchant Center and product feeds is

a plus.

Lead Generation

●Experience running Meta lead-generation campaigns.

●Understanding of lead funnels, lead quality and CPL.

●Experience with WhatsApp / CRM-based lead nurturing is a plus.

Automation





Basic knowledge of marketing automation and no-code tools such as:

●Make

●Zapier

●GoHighLevel

●Google Sheets

●WhatsApp automation tools

●CRM platforms

●Other AI / automation tools

You don't need to be an automation expert, but you should be comfortable learning and

implementing new tools.

Social Media & Creative

●Understanding of Instagram and social media growth.

●Strong understanding of performance creatives.

●Ability to identify why a creative is working/not working.

●Understanding of hooks, angles, CTAs, UGC, static ads, video ads and creative

testing.

●Ability to brief designers/video editors with clear creative requirements.

We’re Looking For Someone Who Is

Data-driven: You don't make decisions based on gut feeling alone.

A Problem Solver: When performance drops, your first response is to investigate and find

the reason.Result-oriented: You care about revenue and business outcomes, not vanity metrics.

Proactive: You identify opportunities and take action without being asked.

Client-friendly: You can confidently communicate with clients and explain performance in

simple business language.

Fast Learner: You enjoy experimenting with new strategies, tools and AI/automation

workflows.

Ownership-driven: You treat the accounts you manage as if they were your own business.

Requirements

●1–2 years of relevant experience

●Strong hands-on Meta Ads experience

●Previous experience with E-commerce / Shopify brands

●Proven track record of delivering results

●Experience scaling campaigns/revenue

●Good communication skills

●Comfortable handling client calls

●Strong analytical and problem-solving ability

●Based in Delhi NCR

●Available for full-time employment

Pay: ₹400,000.00 - ₹500,000.00 per year

Work Location: Hybrid remote in Noida, Uttar Pradesh

📌 Meta Ads & Performance Marketing Specialist (Noida)
🏢 Ace of Ads
📍 Noida